# Auto-Braking Cars (UPDATE) The New XC90 SUV from Volvo is Fully Equipped with Technology By Jamie Danielle Munro | Published 2014-08-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/xc90-suv References: [designboom](http://www.designboom.com/technology/volvo-xc90-electric-suv-bowers-wilkins-08-27-2014/) & [volvocars](http://www.volvocars.com/de-CH/pages/default.aspx) When it comes to safety and ensuring that customers are happy with a number of tech add-ons, the XC90 SUV does not fall short. The updated car from [Volvo](https://www.trendhunter.com/trends/multiadaptive-safety-belt) has a variety of features that make this auto a premium buy. For example, the car has [auto braking technology to avoid accidents](https://www.trendhunter.com/trends/collision-prevention-system) if someone turns into an oncoming vehicle. Moreover, when passengers are cruising through areas with more traffic and a higher risk of accidents, the seat belts tighten that little bit more to keep everyone in place, just in case something happens. Other details include technology to protect the spine more from potential collisions, as well as added speakers for a more surround sound entertainment system. For a high-tech vehicle, the XC90 SUV has all the gadgets anyone could ask for. Photo Credits: [designboom](http://www.designboom.com/technology/volvo-xc90-electric-suv-bowers-wilkins-08-27-2014/), [volvocars](http://www.volvocars.com/de-CH/pages/default.aspx) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 59% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Auto-braking Technology:** Opportunity for companies to develop advanced auto-braking systems that can prevent accidents and improve road safety. - **Smart Seat Belt Systems:** Potential for innovation in seat belt technology that can automatically tighten and provide better protection in high-risk situations. - **Enhanced Vehicle Entertainment:** Disruptive innovation opportunity lies in creating immersive surround sound entertainment systems for vehicles. ### Sectors Adopting This - **Automotive Safety:** Automotive companies can explore opportunities in developing advanced safety features like auto-braking and smart seat belt systems. - **Automotive Technology:** Innovation in automotive technology can lead to the development of more sophisticated and advanced safety features. - **In-car Entertainment:** Companies specializing in in-car entertainment systems can capitalize on the demand for enhanced immersive audio experiences in vehicles. ## Related on Trend Hunter - [Automated Adaptation Safety Belts](https://www.trendhunter.com/trends/multiadaptive-safety-belt.md) - [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md) - [Safety-Centric Electric SUVs](https://www.trendhunter.com/trends/safetycentric-electric-suv.md) - [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md) - [Price-Friendly All-Electric Premium SUVs](https://www.trendhunter.com/trends/ex30.md) - [Safety-Focused Automotive Technologies](https://www.trendhunter.com/trends/auto-shanghai-2025.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/ex90.md) - [Autonomous Rear Safety Technologies](https://www.trendhunter.com/trends/collision-prevention-system.md)