# Gamer Pop-Up Hotels Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites By Ell Smith | Published 2017-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xboxs-stay-n-play References: [mashable](http://mashable.com/2017/10/24/xbox-stay-and-play/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#bJxS_omv4PqG) & [gamespot](https://www.gamespot.com/articles/play-xbox-one-x-early-by-sleeping-over-in-this-pop/1100-6454331/) Xbox's 'Stay N' Play' [pop-up hotel](https://www.trendhunter.com/trends/carrenight) is providing gamers with an immersive environment to spend the night playing video games. After signing up with a gamertag, players are invited to select one of four suites to spend the night, all of which include a variety of consoles in addition to flat screen TVs and Dolby Atmos-enabled headsets. To make matters even more convenient, the hotel is equipped with a variation of room service in which a concierge will bring games to one's suites. The hotel also provides each of its guests with a branded onesie, which they're allowed to keep. Stays in this Sydney-based pop-up can be booked in two-hour intervals, serving as an unconventional and [immersive marketing effort](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth) to promote the release of [Xbox one X](https://www.trendhunter.com/trends/gaems-sentinel-pro-xp). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Gamer-specific Hotels:** Opportunity for hotels to create immersive environments tailored specifically for gamers, providing a unique and engaging experience. - **Pop-up Experiences:** Pop-up hotels offer a temporary and exclusive gaming experience, leveraging the trend of limited-time and experiential marketing. - **Concierge Gaming Services:** With on-demand game delivery and personalized gaming recommendations, there is a potential for gaming concierge services to cater to avid gamers' needs. ### Who This Affects Most - **Hospitality:** Hotels can capitalize on the popularity of gaming by creating gamer-specific rooms or collaborating with gaming brands for immersive experiences. - **Gaming:** The video game industry can explore partnerships with hotels to create pop-up gaming experiences, expanding their reach and enhancing brand visibility. - **Concierge Services:** Concierge services that specialize in gaming can emerge, offering personalized recommendations, game delivery, and on-site troubleshooting for gamers. ## Related on Trend Hunter - [Retro Gaming Room Experiences](https://www.trendhunter.com/trends/retro-gaming-box.md) - [Hotel Gaming Lounges](https://www.trendhunter.com/trends/hotel-gaming-lounge.md) - [Gamer-Focused Camping Gear](https://www.trendhunter.com/trends/xbox-camper.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Overnight Arcade Accommodations](https://www.trendhunter.com/trends/db-bb.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md)