# Pride-Celebrating Controller Designs Xbox Launches the 'Xbox Pride' Controller for Pride Month By Kanesa D | Published 2022-06-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xbox References: [ign](https://www.ign.com/articles/xbox-controller-pride-month) & [xboxdesignlab.xbox](https://xboxdesignlab.xbox.com)  Xbox’s newest custom controller design celebrates Pride Month with a rainbow-colored design honoring the LGBTQIA+ flag. The controller uses a plastic top case with multiple LGBTQIA+ flags that represent different identities in the community. Xbox has also vowed to donate $170,000 to LGBTQIA+ nonprofits, and [Microsoft](https://www.trendhunter.com/trends/xbox-celebrates) Rewards members can earn digital points that will allow them to donate to these organizations. Pride Month celebrations at Xbox will also see organizations like Mermaids, [OutRight Action International](https://www.trendhunter.com/trends/rainbow-rodeo), and [National Center for Transgender Equality](https://www.trendhunter.com/trends/plfag-national) spotlighted on the Xbox website. The Xbox Pride controller will be available to order on the Xbox Design Lab website “in a fine, interwoven manner to celebrate the nuance, complexity, intersectionality, and strength of the many LGBTQIA+ communities.” Image Credit: Xbox ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Pride-celebrating Controller Designs:** Brands are creating custom controllers to honor Pride Month, providing an opportunity to tap into the LGBTQIA+ community and show support. - **Digital Point-based Donations:** Gamification of charity and reward systems can incentivize customers to donate and support social causes. - **Corporate Social Responsibility in Gaming:** Companies can improve their reputation and increase customer loyalty by actively supporting social causes and donating to non-profits. ### Sectors Adopting This - **Gaming Industry:** Gaming companies have the opportunity to create themed-controllers and donate to non-profits to authentically connect with the LGBTQIA+ community and achieve market differentiation. - **Non-profit Sector:** LGBTQIA+ non-profits can partner with gaming companies to create fundraising campaigns that engage gamers and support their social missions. - **Marketing and Advertising Industry:** Marketing and advertising agencies can develop campaigns that showcase brands supporting social causes to increase consumer engagement and establish brand values. ## Related on Trend Hunter - [Artful Diverse Gaming Backgrounds](https://www.trendhunter.com/trends/xbox-celebrates.md) - [Personalized Console Controllers](https://www.trendhunter.com/trends/xbox-design-lab.md) - [Multi-Color Game Controllers](https://www.trendhunter.com/trends/elite-series-2.md) - [Customizable Luxury Controllers](https://www.trendhunter.com/trends/elite-2-controller.md) - [Gilded Gradient Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller-gold-shadow.md) - [Sleek Green Controllers](https://www.trendhunter.com/trends/velocity-green.md) - [Stylish Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller.md) - [Vibrant Tonal Game Controllers](https://www.trendhunter.com/trends/sunkissed-vibes.md) - [See-Through Controller Designs](https://www.trendhunter.com/trends/xbox-elite-2.md)