# QSR-Branded Game Promotions Taco Bell Canada and Xbox Launch the Xbox Series X Giveaway By Grace Mahas | Published 2021-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-series-x-giveaway References: [winxboxcanada](https://www.winxboxcanada.ca/) [Taco Bell Canada](https://www.trendhunter.com/trends/taco-bell-canada) and Xbox recently joined forces to offer Canadians the chance to win the new Xbox Series X. Starting today until the 28th of February, every 20 oz drink purchased from Taco Bell (via [Uber Eats](https://www.trendhunter.com/trends/cinnamon-twists-cereal) or in-store) will have a code on the cup, which can be entered online for a chance to win an Xbox Series X bundle. "We know our fans crave an exhilarating gaming experience as much as they do our hottest menu items,” says Kat Garcia, Director of Brand Marketing at Taco Bell Canada. “That’s why we’re thrilled to bring our Xbox partnership to Canada, giving our Canadian fans the chance to get their hands on this highly sought after console.” In total, the two are giving away 165 Xbox Series X bundles, and one chance each day to play, per person until February 28. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 49% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Gaming-branded Collaborations:** Fast-food chains and gaming companies are teaming up to offer promotional deals that cater to consumers' gaming habits. - **QR Code Promotions:** QR codes on food packaging are being used as a promotional tool, offering consumers a chance to win prizes and discounts. - **Interactive Sweepstakes Promotion:** Businesses are offering interactive gaming experiences as a way to engage with customers and promote their products/services. ### Where This Applies - **Fast Food Industry:** Fast-food brands can collaborate with gaming companies to give away prizes and discounts through QR code promotions, promoting their brand as well as a new product. - **Gaming Industry:** Gaming companies can partner with fast-food chains to offer promotional deals, attracting customers and increasing brand awareness. - **Marketing Industry:** Marketing firms can help businesses create interactive gaming experiences that engage customers and promote their products or services through sweepstakes promotions. ## Related on Trend Hunter - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Celebratory QSR App Promotions](https://www.trendhunter.com/trends/free-crunchwrap-supreme.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Celebrity-Branded Gaming Consoles](https://www.trendhunter.com/trends/roy-woods-capsule-collection.md) - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Collectible Lunch Box Giveaways](https://www.trendhunter.com/trends/lunch-box-giveaway.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md)