# QSR Console Giveaway Promotions The Xbox One X Platinum Edition is Being Given Away by Taco Bell By Michael Hemsworth | Published 2018-10-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-one-x-platinum-edition References: [slashgear](https://www.slashgear.com/theres-a-taco-bell-xbox-one-x-and-itll-make-you-hungry-17550385/) & [tacobell](https://www.tacobell.com/xbox) The Xbox One X Platinum Edition has been unveiled as the latest version of the wildly popular video game console that is being exclusively given away by [Taco Bell](https://www.trendhunter.com/trends/lunch-box-giveaway) to avid fans. The promotion is being run by the brand from October 18 through November 21 and requires patrons to purchase a [Double Chalupa Box](https://www.trendhunter.com/trends/chalupa-bell-bundle) from one of its locations. Each purchase will give gamers a single entry into the giveaway, which will reward winners with a console, an Elite Wireless Controller and a three month pass to [Xbox Game Pass](https://www.trendhunter.com/trends/microsoft-6) and Xbox Live Gold. The Xbox One X Platinum Edition Taco Bell giveaway will be giving away a console every 10 minutes, which makes for solid odds amongst gamers looking to walk away with a brand new system. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **QSR Giveaway Promotions:** Quick-service restaurants such as Taco Bell continue to run giveaway promotions to engage with and reward customers. - **Exclusivity Collaborations:** Brands continue to partner with each other for exclusive collaborations to promote products and reach a broader audience. - **Gaming Console Marketing:** Companies continue to use gaming consoles as a marketing technique for products to appeal to young adults. ### Industries Being Reshaped - **Fast Food Restaurant Industry:** The fast-food restaurant industry continuously looks for innovative ways to engage with customers through untapped promotional opportunities. - **Gaming Industry:** The gaming industry benefits from partnerships with other sectors such as fast food to promote their products and reach a broader audience. - **Marketing Industry:** Marketing companies can utilize creative promotional opportunities such as gaming console giveaways to reach younger audiences and build brand awareness. ## Related on Trend Hunter - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Chocolate-Themed Consoles](https://www.trendhunter.com/trends/wonka-xbox-series-x-console.md) - [Doll-Inspired Consoles](https://www.trendhunter.com/trends/barbie-xbox-series-s.md) - [Cartoon-Branded Gaming Consoles](https://www.trendhunter.com/trends/sonic-the-hedgehog-xbox.md) - [Collectible Lunch Box Giveaways](https://www.trendhunter.com/trends/lunch-box-giveaway.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Collaboration Sci-Fi Gamer Consoles](https://www.trendhunter.com/trends/microsoft-the-mandalorian-xbox.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md)