# Gamer-Targeted Pizza Promotions Pizza Hut is Giving Out a Custom Xbox One S Controller This Season By Katherine Pendrill | Published 2016-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-one-s-controller References: [chewboom](http://www.chewboom.com/2016/11/07/triple-treat-box-is-back-with-a-chance-to-win-pizza-hut-red-controllers-xbox-one-s-consoles/) & [pizzahut](https://www.pizzahut.com/) [Pizza Hut](https://www.trendhunter.com/trends/pizza-hut-8) recently announced the return of its Triple Treat Box promotion and the opportunity for fans to win a [custom Xbox One S controller](https://www.trendhunter.com/trends/doom-the-dark-ages-xbox). While the contest itself is largely targeted at video game fans, the new pizza promotion is also a great option for those looking for a quick and simple meal this holiday season. The 2016 Triple Threat Box promotion is a special offering available from now until Christmas Eve. The deal itself consists of two medium one-topping pizzas, an order of breadsticks and a [Hershey’s](https://www.trendhunter.com/trends/strawberries-and-kreme-donut) Ultimate Chocolate Chip Cookie all packaged in a triple-tier pizza box. For each Triple Treat Box ordered, customers will receive a code that will give them a chance to win an Xbox One S console and a customer Xbox One S controller branded with the Pizza Hut logo. With giveaways happening every hour until December 24th, fans have over 1,000 chances to win. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gamer-targeted Promotions:** Opportunity for businesses to partner with gaming companies to offer exclusive gaming promotions and prizes. - **Custom Branded Merchandise:** Opportunity to create custom branded merchandise as promotional items to attract customers and increase brand loyalty. - **Multi-item Package Deals:** Opportunity to offer bundled package deals that provide convenience and value for customers. ### Sectors Adopting This - **Fast Food:** Opportunity for fast food chains to collaborate with gaming companies and offer unique promotions to attract customers. - **Gaming:** Opportunity for gaming companies to collaborate with food and beverage brands to create gaming-themed promotions and merchandise. - **E-commerce:** Opportunity for e-commerce platforms to partner with food and beverage brands to offer exclusive promotions and merchandise bundles. ## Related on Trend Hunter - [Fesitve Holiday Pizza Bundles](https://www.trendhunter.com/trends/pizza-hut-8.md) - [Pizza-Themed Limited Game Controllers](https://www.trendhunter.com/trends/xbox-game-controller.md) - [Stylish Sweater Pizza Products](https://www.trendhunter.com/trends/pizza-hut-9.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Chocolate-Themed Consoles](https://www.trendhunter.com/trends/wonka-xbox-series-x-console.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md)