# Marketing Via Console Xbox Live Looking for Gamers With (Kia) Soul By Going Like Sixty | Published 2009-04-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-looking-for-gamers-with-soul-kia-marketing-via-console References: [mediapost](http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104448) Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live. [Gamers enter via Xbox.com/kia](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3). **Implications** - When a company is trying to appeal to a younger demographic, it never hurts to tie a product in with something that represents that target market. This particular partnership is a great example of how businesses can team up with unrelated products in order to tap into an unexplored market of potential consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Gaming Sweepstakes:** The trend of partnering with gaming companies for sweepstakes as a means of expanding brand reach. - **Cross-marketing:** The trend of cross-marketing between unrelated products to reach a new demographic. - **Targeted Marketing:** The trend of utilizing specific marketing strategies to target a particular demographic, such as the gaming community. ### Who This Affects Most - **Automotive:** Opportunity to partner with gaming companies to reach a younger demographic and expand brand reach. - **Gaming:** Opportunity to partner with companies in other industries to offer innovative and exciting promotions for consumers. - **Technology:** Opportunity to collaborate with companies in unrelated industries to reach new target markets and increase brand awareness. ## Related on Trend Hunter - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Co-Branded Racing Game Events](https://www.trendhunter.com/trends/gilette-p1-program.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md) - [Esports Automotive Deals](https://www.trendhunter.com/trends/team-vitality-3.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Celebrity-Branded Gaming Consoles](https://www.trendhunter.com/trends/roy-woods-capsule-collection.md)