# Complimentary Game Campaigns Xbox Live Games with Gold Offers Users Four Free Games to Download By Michael Hemsworth | Published 2016-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-live-games References: [geeky-gadgets](http://www.geeky-gadgets.com/official-xbox-live-games-with-gold-march-2016-announced-24-02-2016/) & [majornelson](http://majornelson.com/2016/02/23/xbox-live-games-with-gold-for-march-2016/) Offering [Xbox Live Gold subscribers](https://www.trendhunter.com/trends/sony-ps-plus) a pleasant surprise for March 2016, the Xbox Live Games with Gold will enable users to download four free games during the month. The free game titles include Sherlock Holmes: Crimes and Punishment, Lords of the Fallen, Supreme Commander 2 and Borderlands. The last two are for the [Xbox 360](https://www.trendhunter.com/trends/xbox-poster) with Borderlands boasting backwards compatibility to be used on both systems. The marketing initiative by Major Nelson sees each game release for free download during a certain period in the month and helps to reward loyal subscribers. This shift towards offering gamers the ability to receive free games helps to reinforce a positive relationship between brand and consumer. Users will be able to receive more free games as part of the Xbox Live Games with Gold campaign in the coming months. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Increased Free Game Offerings:** Opportunity for game developers to offer more free games to users and enhance brand loyalty. - **Rewarding Customer Loyalty:** Brands can implement loyalty programs and rewards to strengthen the relationship with consumers. - **Promotion of Backwards Compatibility:** Opportunity for game developers to promote backwards compatibility and reach a wider audience. ### Who This Affects Most - **Gaming:** Game developers can leverage the trend of offering more free games to attract and retain users. - **Marketing:** Brands can utilize loyalty programs to drive customer engagement and build brand loyalty. - **Technology:** Developers can capitalize on the promotion of backwards compatibility to increase their market share. ## Related on Trend Hunter - [Weekly Free Game Promotions](https://www.trendhunter.com/trends/dead-island-2-free.md) - [Expansive Game Library Platforms](https://www.trendhunter.com/trends/ubisoft-game.md) - [Holiday Video Game Promotions](https://www.trendhunter.com/trends/epic-games-store.md) - [Cross-Platform Game Libraries](https://www.trendhunter.com/trends/ubisoft-plus-xbox.md) - [Game-Streaming Service Updates](https://www.trendhunter.com/trends/xbox-game-pass-update.md) - [Gender Inclusive Gaming Mentorships](https://www.trendhunter.com/trends/xbox-mentorship-program.md) - [Expanded Game-Streaming Services](https://www.trendhunter.com/trends/ps-plus-extra.md) - [Game Streaming Service Updates](https://www.trendhunter.com/trends/playstation-plus-april-2024.md) - [Game Subscription Service Compensations](https://www.trendhunter.com/trends/sony-ps-plus.md)