# Moon Scanner AR Lenses Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens By Laura McQuarrie | Published 2025-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xbox-and-snapchat References: [newsroom.snap](https://newsroom.snap.com/the-outer-worlds-2-moon-lens)  To celebrate the release of The Outer Worlds 2, [Xbox](https://www.trendhunter.com/trends/triangle-tracker) and [Snapchat](https://www.trendhunter.com/trends/snapchat-ar-lens-1) teamed up to develop Snapchat’s first-ever AR Lens that can scan the moon and transform it into the game’s Moon Man mascot. This augmented reality social media lens makes the most of [celestial tracking technology](https://www.trendhunter.com/trends/lumoon) and a phone’s compass, ensuring that Snapchat users can scan the moon anywhere, no matter the lighting conditions or weather. The experience includes plenty more for fans of the sequel to the first-person sci-fi RPG from Obsidian Entertainment to appreciate, such as a telescope inspired by in-game items from Auntie's Choice. And with this first-of-its-kind AR Lens, Snapchat users can also turn the camera around to see their own faces transform into the beloved, smirking Moon Man character. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 90% | Activity: 92% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Celestial-augmented Reality:** Leverage of celestial tracking technology in AR lenses enables innovative and immersive experiences that interact dynamically with outer space elements. - **Game-themed Augmented Reality:** Combining gaming elements with augmented reality creates engaging marketing tools that blend real-world environments with digital gaming mascots. - **Interactive Brand Collaborations:** Collaborative marketing efforts between tech and gaming companies push the boundaries of consumer engagement through shared, innovative digital experiences. ### Where This Applies - **Augmented Reality Technology:** The AR industry stands to benefit from integrating real-time celestial tracking into consumer applications, expanding interactive possibilities. - **Digital Gaming:** The gaming industry can enhance user engagement by extending game universes into augmented reality, allowing players to interact with game elements in real-world contexts. - **Social Media Platforms:** Social media industries can drive user interaction by incorporating innovative AR tools that offer unique ways to engage with trending themes and events. ## Related on Trend Hunter - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md) - [AR Cultural Experiences](https://www.trendhunter.com/trends/dansez-versailles.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md)