# Wasteful Energy Ads The Xanlite Print Campaign Asks, ‘Why Waste Energy?' By Luisa Amanda Gomes | Published 2010-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/xanlite-print-campaign References: [advertlover](http://advertlover.com/node?page=5) & [xanlite.fr](http://www.xanlite.fr/) The Xanlite print campaign questions viewers about their usage of unnecessary energy when it comes to regular light bulbs. The print campaign was put together by advertising agency [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) and Mather of Paris, [France](https://www.trendhunter.com/trends/plastic-packaging-ban) where they have punctuated this idea with several clever drawings. The campaign is comprised of [humorous situations](https://www.trendhunter.com/trends/axe-campaign) that show a useless misuse of energy, like teaching a hermit crab the alphabet or having the grim reaper wheeling a dying man to the fortune teller. The tagline then reads, “Why waste energy? LED technology bulbs : same light, 95% less electricity.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Energy Efficiency:** The Xanlite print campaign highlights the need for energy-efficient lighting solutions. - **Humorous Advertising:** The Xanlite print campaign demonstrates the effectiveness of using humor in advertising to raise awareness about wasteful energy usage. - **LED Technology:** The Xanlite print campaign promotes the use of LED technology bulbs as a way to save electricity and reduce energy waste. ### Industries Being Reshaped - **Advertising:** The Xanlite print campaign showcases innovative and creative advertising strategies that can be applied to various industries. - **Lighting:** The Xanlite print campaign creates an opportunity for the lighting industry to promote energy-efficient LED technology. - **Energy Conservation:** The Xanlite print campaign highlights the importance of energy conservation, creating opportunities for businesses focused on sustainability and renewable energy. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md)