# Bubble Hem Hoodies Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear By Marissa Brassfield | Published 2009-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xampagne-autumn-winter-2009 References: [thefashionisto](http://thefashionisto.com/blog/2009/09/fall-2009-jonas-kesseler-for-xampagne/) & [xampagne.brandic.jp](http://xampagne.brandic.jp/) This Xampagne Autumn/Winter 2009 campaign features a number of [conservative separates and outerwear](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line) choices for men, but it's the [bubble hem hoodie](https://www.trendhunter.com/trends/episode-7-collection) in the first image that has caught my eye. This stellar cold-weather choice looks like a hybrid between [90s lumberjack grunge](https://www.trendhunter.com/trends/the-october-collection) and the bubble hems we saw so frequently in women's fashion during the early 00s. The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Bubble Hem Fashion:** Incorporate bubble hem elements into different clothing categories, creating unique designs bridging different eras. - **Gender-fluid Clothing:** Create diverse clothing options that blur the traditional boundaries of what is considered menswear and womenswear. - **Hybrid Fashion:** Explore combining elements from different fashion categories or eras to create new and exciting clothing designs. ### Industries Being Reshaped - **Apparel Industry:** Incorporate bubble hem features into different garments or create gender-inclusive clothing pieces. - **Fashion Photography Industry:** Experiment with incorporating different styles and eras into fashion photo shoots. - **Fashion Video Advertising Industry:** Explore creating fashion campaigns or advertisements that combine different styles and eras to stand out from competitors. ## Related on Trend Hunter - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md)