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# Reflective Branding Sneaker Designs
adidas Draws Influence From Data Collection on Latest X9000L4

By Amy Duong | Published 2020-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/x9000l4
References: [hypebeast](https://hypebeast.com/2020/9/adidas-x9000l4-crystal-white-silver-metallic-signal-green-fw8406-running-shoe-boost-cgi)

[adidas Originals](https://www.trendhunter.com/trends/clot-superstar) continues to add to the X9000 line with the recent drop of the X9000L4 sneaker model in a colorway that blends together the hues Crystal White, [Silver Metallic](https://www.trendhunter.com/trends/f50-silver-metallic), and SIgnal Green. The sneaker model boasts a vibrant design language and has an upper crafted from [mesh materials](https://www.trendhunter.com/trends/xtwhisper).

This serves as the base foundation before detailed with floating triangular shapes and underlays for the purpose of added support of the foot. These accenting details are informed in blue, red, and silver for some tonal contrast. This adds structural support above all, along with the unique aesthetic of the shapes. The heel clip and the 3M Three Stripes feature the Metallic Silver color for a bright pop that also travels towards the mid-panel as well.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 71% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Reflective Sneaker Design:** Opportunity for brands to incorporate reflective materials and unique design elements into sneaker models.
- **Data-informed Sneaker Design:** Using data collection to inform and influence the design language and colorways of sneakers.
- **Vibrant Colorway Sneakers:** Demand for sneakers with bold and vibrant color combinations that stand out.

### Industries Being Reshaped

- **Footwear:** Opportunity for footwear brands to innovate and differentiate through unique sneaker designs.
- **Fashion:** Integration of fashion and athletic wear, creating new opportunities for brands to collaborate and design sneakers that appeal to fashion-conscious consumers.
- **Data Analytics:** Data-driven design approaches in the footwear industry, enabling brands to create more personalized and targeted products.

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