# Twilight-Inspired Sneaker Series END. and New Balance Introduced the Dusk X-90 Sneakers By Amy Duong | Published 2018-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/x90 References: [highsnobiety](https://www.highsnobiety.com/p/end-new-balance-x-90-dusk-release-date-price/) & [launches.endclothing](https://launches.endclothing.com/product/end-x-new-balance-msx90ed-dusk-msx90ed) Retailer END. worked in collaboration with New Balance on a small joint sneaker range comprised of the [X-90 footwear silhouette](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580). Entitled the 'Dusk,' the pack draws a strong inspiration from the darkest time of twilight, from the perspective of looking onto the skyline. The new Dusk pack boasts a construction of mesh through its uppers, with textile lining and synthetic overlays. It all rests on top of a REClite midsole and is rounded out with a rubber outsole. The leading version is the white colorway, which is designed to celebrate memorable sunsets across the horizon -- it has [white mesh to recall clouds](https://www.trendhunter.com/trends/nimbus-cloud-colorway) scattering before it transforms into a [captivating blue and purple afterglow](https://www.trendhunter.com/trends/celestial-blue). The new END. x New Balance Dusk pack will be dropping on September 1st. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 58% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Twilight-inspired Sneakers:** Opportunity for footwear brands to create sneaker designs inspired by twilight aesthetics, offering a unique and stylish option for consumers. - **Collaborative Sneaker Ranges:** Opportunity for retailers and sneaker brands to collaborate on limited-edition sneaker collections, creating buzz and excitement among sneaker enthusiasts. - **Elevated Sneaker Construction:** Opportunity for sneaker manufacturers to focus on using high-quality materials and innovative construction techniques to enhance the comfort and performance of sneakers. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity for the footwear industry to tap into the trend of incorporating twilight-inspired designs into their product offerings. - **Retail:** Opportunity for retailers to leverage collaborations with popular sneaker brands to attract customers and boost sales. - **Fashion:** Opportunity for the fashion industry to explore the intersection of sneakers and aesthetics inspired by natural phenomena, such as sunrise and sunset. ## Related on Trend Hunter - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Distressed Deep Tonal Sneakers](https://www.trendhunter.com/trends/new-balance-1906d.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md)