# 90s Sitcom-Themed Sneakers New Balance Honors Old-School Television with Its Latest X90 Sneakers By Amy Duong | Published 2018-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/x90-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-x90-90s-sitcom/) & [newbalance](https://www.newbalance.com/x90/) The latest X90 sneakers by [New Balance](https://www.trendhunter.com/trends/9060-sneaker-colorway) celebrate [classic 90s sitcoms](https://www.trendhunter.com/trends/stranger-things-converse) showcased through its video lookbook shot to represent the concept. The sneaker silhouette made its first debut last summer and perfectly fuses old-school elements with a progressive style. Highsnobiety worked in collaboration with the [heritage footwear label](https://www.trendhunter.com/trends/new-balances-tech-explosion) on producing the short clip that nods to old-school television sitcoms. The whole piece was shot to recall an intro sequence reminiscent of a 90s comedy show, bordering the line of new and old. The playful video was directed by Thuan Tran and produced by Phoebe Chung, taking place at what looks like a 90s urban setting. The era-blending X90 sneakers are now available to shop online and instore at New Balance. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **90s Tv-inspired Fashion:** Creating fashion pieces and accessories that pay homage to 90s sitcoms and television shows. - **Heritage Brand Collaborations:** Partnering with established companies to produce unique and creative fashion pieces. - **Retro-inspired Footwear:** Designing modern shoes that incorporate vintage and old-school elements. ### Where This Applies - **Fashion and Apparel:** Opportunities to create more nostalgia-driven fashion pieces that celebrate classic TV shows and sitcoms. - **Footwear and Sneaker Industry:** Partnering with different creative agencies to produce unique promotional content for the brand and their products. - **Entertainment Industry:** Partnering with fashion brands to produce merchandise inspired by classic TV shows and sitcoms that audiences can connect with. ## Related on Trend Hunter - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Classic Retro Lifestyle Sneakers](https://www.trendhunter.com/trends/740-sneaker.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md) - [Sleek Retro-Futuristic Sneaker Models](https://www.trendhunter.com/trends/new-balance-2000-abzorb.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md)