# Contactless Self-Checkouts X5's Self-Checkouts Lets Customers Pay with Face Recognition By Laura McQuarrie | Published 2021-03-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/x5-selfcheckouts References: [nfcw](https://www.nfcw.com/2021/03/11/371144/russian-supermarkets-let-customers-make-contactless-payments-with-a-glance/) Russian food retail group X5’s Perekrestok supermarkets are now allowing customers to pay for their purchases at X5 self-checkouts with 3D face recognition technology. Created as a contactless solution to help shoppers Pay with a Glance, Sberbank customers can now register for and link a payment card via the Sberbank Online mobile app. A smartphone or a bank card are usually required for checking out of a store but neither is needed thanks to this biometric payment solution. With a 3D camera, the solution boasts a high degree of security, accuracy and depth detection. According to X5, "It takes only a few seconds to pay with a glance, and the service is comparable to a regular bank card transaction in terms of speed." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 85% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Contactless Payment Technology:** The rise of contactless payment technology and biometrics is disrupting traditional checkout processes and providing safer, faster, and more convenient payment solutions. - **Self-checkout Systems:** Self-checkout systems are becoming increasingly popular in retail and providing more efficient, user-friendly experiences for customers. - **Mobile Application Payment Integration:** The integration of payment systems into mobile applications is revolutionizing the way people pay for goods and services. ### Who This Affects Most - **Retail Industry:** The retail industry is being transformed by contactless payment technology, providing consumers with faster and more convenient checkout experiences and reducing overhead costs for retailers. - **Banking Industry:** The banking industry is being impacted by the integration of payment systems into mobile applications, allowing for easy and secure mobile payments and disrupting traditional banking channels. - **Technology Industry:** The technology industry is driving innovation in contactless payment technologies, working to provide more secure and efficient solutions for businesses and consumers alike. ## Related on Trend Hunter - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md) - [AI-Powered Produce Recognition](https://www.trendhunter.com/trends/smart-vision.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md) - [Barcode-Less Product Scanners](https://www.trendhunter.com/trends/seechange-technologies.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [AI-Augmented Retail Checkouts](https://www.trendhunter.com/trends/retail-checkout.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md)