# Weatherized Winter Concept Vehicles Genesis Presents the Striking X Snow Speedium Concept By Amy Duong | Published 2024-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/x-snow-speedium References: [yankodesign](https://www.yankodesign.com/2024/01/26/genesis-x-snow-speedium-concept-is-a-winter-ready-luxury-electric-coupe/) & [newsroom.genesis](https://newsroom.genesis.com/)  [Genesis](https://www.trendhunter.com/trends/genesis-x-speedium) Motor presents a look at its new X Snow Speedium concept, which is a car that is designed to cater to harsh winter conditions without compromising a sleek visual. The electric car concept is made to withstand the frigid conditions that come with winter. The South Korean company, which is the luxe branch of [Hyundai](https://www.trendhunter.com/trends/genesis-gv60) states that the X Snow Speedium is a “symphony of strength and elegance, no matter the temperature.” The base of the car is influenced by the [X Speedium Coupe](https://www.trendhunter.com/trends/x-convertible) and it is highlighted by a winter white hue. This way, it purposefully blends into the snowy environments with the classic brake lights that are shaped like a V for a branded touch. Image Credit: Genesis ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 22% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Harsh Winter Vehicles:** The X Snow Speedium concept showcases a car designed to withstand frigid winter conditions without sacrificing style. - **Weatherized Electric Cars:** Genesis introduces an electric car concept specifically built to handle the challenges of winter weather. - **Winter Camouflage Designs:** The X Snow Speedium's winter white hue and iconic V-shaped brake lights blend the car seamlessly into snowy surroundings. ### Industries Being Reshaped - **Luxury Automotive:** The luxurious Genesis brand showcases a winterized car concept that combines strength and elegance. - **Electric Vehicle:** Genesis introduces an electric car concept that is designed to thrive in harsh winter conditions. - **Winter Sports Equipment:** The X Snow Speedium's winter-themed design elements present potential opportunities for collaboration with winter sports equipment manufacturers. ## Related on Trend Hunter - [Elegant Electric Vehicles](https://www.trendhunter.com/trends/genesis-x-speedium.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Exploratory Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/offroad-vehicle-concept.md) - [Sleek Conceptual EV Convertible](https://www.trendhunter.com/trends/x-convertible.md) - [Inviting Curvaceous Electric SUVs](https://www.trendhunter.com/trends/genesis-neolun-concept.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Four-Passenger Stealthy SUVs](https://www.trendhunter.com/trends/gv80-coupe.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md)