# Barley Blended Vodkas X MUSE Fuses its Scottish Heritage into its Craft to Create Barley Vodka By Elena Rahman | Published 2022-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/x-muse References: [xmusevodka](https://xmusevodka.com/)  X MUSE, pronounced as tenth muse, is the first [Scottish blended barley vodka](https://www.trendhunter.com/trends/hensol-castle-vodka), inspired by the spirit-making traditions of Scotland. The premium vodka is uniquely orchestrated from two heritage varieties of barley, identified in collaboration with Heriot-Watt. The luxurious [barley-based vodka](https://www.trendhunter.com/trends/blended-malt) is made from Plumage Archer and [Maris Otter](https://www.trendhunter.com/trends/single-malt-whiskeys), two distinct varieties of barley. They are distilled separately and combined in precise quantities for a refined vodka flavor. The company aims to create moments of connection where the world pauses as the drinkers experience the multi-layered beverage. Designed as a vodka to sip, Robert Wilson, the co-founder of X MUSE, explains that the vodka "invites sipping and savoring." By drawing on history, art, and spirit-making, X MUSE creates a unique drinking experience. Image Credit: X MUSE ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 32% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Barley Blended Beverages:** There is an opportunity for the creation of new and unique malt-based beverages like X MUSE's barley-based vodka that blends different barley varieties for a refined flavor. - **Sipping Spirits:** X MUSE's vodka is designed to be sipped, presenting an opportunity for other distilleries to create spirits that are meant for sipping in slower, more contemplative consumption. - **Heritage Ingredients:** Using a combination of heritage barley varieties, X MUSE presents an opportunity for exploring new uses for traditional and heritage ingredients in the food and beverage industry. ### Who This Affects Most - **Craft Spirits:** Distilleries in the craft spirits industry can explore unique blends of heritage and traditional ingredients like X MUSE to create new and innovative spirits. - **Luxury Beverages:** X MUSE's luxurious barley-based vodka presents an opportunity for the luxury beverage industry to explore the use of unique and premium ingredients to create refined drinking experiences. - **Barley Farming:** X MUSE's use of distinct barley varieties creates an opportunity for barley farmers to explore specialized markets for heritage and unique barley varieties. ## Related on Trend Hunter - [Muscat Barrel-Aged Vodkas](https://www.trendhunter.com/trends/glenrinnes-distillery.md) - [Barley-Infused Spirits](https://www.trendhunter.com/trends/barleyinfused-spirit.md) - [Crisp Autumnal Apple Vodkas](https://www.trendhunter.com/trends/holy-grass-vodka-apple.md) - [Umami Mushroom Vodkas](https://www.trendhunter.com/trends/local-heroes-no-1-mushroom-cabinet-vodka.md) - [Luxury Heritage-Driven Vodkas](https://www.trendhunter.com/trends/zarova-vodka.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Synaesthesia-Inspired Spirits](https://www.trendhunter.com/trends/jo-vodka.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Indian Winter Wheat Vodkas](https://www.trendhunter.com/trends/cashmir-vodka.md)