# Girlie '90s Kicks The X-Girl New Balance Shoes Make Ladies Shoes Awesome By Robyn Currie | Published 2010-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/x-girl-new-balance References: [hypebeast](http://hypebeast.com/2010/03/xgirl-balance-850/) & [newbalance](http://www.newbalance.com) Originally released in 1991, the X-Girl New Balance shoe was perhaps not a great hit with all, but I am sure that its re-release, due April 24th, will make the waves the old should have. Featuring a [bright pink upper](https://www.trendhunter.com/trends/pink-glo-colorway), with a mesh toe and patterned liner, the X-Girl New Balance is definitely the kind of shoe for the [discerning lady](https://www.trendhunter.com/trends/the-intrigue). Plus, who can turn down something that is both comfortable and bright pink? **Implications** - Female consumers want products which function at high performance levels, without having to sacrifice its femininity. Corporations may consider making versions of their existing products with more female-friendly aesthetic designs. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 2% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Female-friendly Aesthetic Designs:** Corporations may consider making versions of their existing products with more female-friendly aesthetic designs to cater to the demand of female consumers. - **High-performance Products for Women:** There is a growing demand for products that function at high performance levels while still appealing to female consumers, creating opportunities for companies to develop innovative solutions. - **Re-releasing Retro Products:** The re-release of retro products can generate waves of excitement and capture the interest of both nostalgic customers and new consumers, presenting disruptive innovation opportunities. ### Where This Applies - **Sportswear/apparel:** The sportswear/apparel industry can explore the creation of high-performance products with female-friendly aesthetic designs that cater to the demand of female consumers. - **Footwear:** The footwear industry has the potential to develop innovative solutions that offer both comfort and appealing designs for women, tapping into the growing market segment. - **Retro Fashion:** The retro fashion industry can capitalize on the re-release trend by bringing back popular products from the past and appealing to nostalgic customers as well as new consumers. ## Related on Trend Hunter - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Pink-Tonal Technical Sneakers](https://www.trendhunter.com/trends/860v2-sneaker.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Metallic Pink Hybrid Loafers](https://www.trendhunter.com/trends/metallic-pink.md)