# Extreme Sports Evolution Ads From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial By Marissa Brassfield | Published 2009-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/x-games-commercial References: [adrants](http://www.adrants.com/2009/01/primordial-ooze-becomes-winter-x-games.php) & [youtube](http://www.youtube.com/watch?v=DTnX9llVxSQ) This mesmerizing ad for [ESPN's](https://www.trendhunter.com/trends/the-espn-chirpline) Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing snowbot, which accelerates in the snow and launches off a ramp to become extreme freestyle snowmobile athlete Joe Parsons. The ad was created by [The Martin Agency](https://www.trendhunter.com/trends/tomcat), produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc. **Implications** - This kind of [amazing animation](https://www.trendhunter.com/trends/free-your-feet) helps to prove just how important and beneficial visuals are within all advertisements. The particular ode to evolution is also an interesting design concept that I think would highly appeal to archeologists, nature-lovers, historians and athletes everywhere! ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Evolution-inspired Advertisements:** Opportunity to create more attention-grabbing advertisements by taking inspiration from the process of evolution. - **Visual-centric Advertising:** Chance to focus more on visually appealing ads in order to effectively attract and retain consumers' attention. - **Sports Marketing:** Potential for sports brands to creatively market their products and services through visually engaging content. ### Sectors Adopting This - **Advertising:** Opportunity to create visually appealing and attention-grabbing ads for various types of products. - **Animation and Illustration:** Further development of animation and illustration techniques and technologies can be used in creating captivating ads and marketing campaigns. - **Sports:** Opportunity for sports brands to utilize visually interesting content to market their products and services to engage with consumers. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Snow Goggles Innovation Narratives](https://www.trendhunter.com/trends/snow-dna.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md)