# Spud Caricature Ads The Wyse Mr. Potato Head Contest Campaign Celebrates St. Patrick's Day By Meghan Young | Published 2012-03-16 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/wyse-mr-potato-head-contest References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/wyse-advertising-hot-potato-tater-tot-spuddy-holly) & [wyseadv](http://www.wyseadv.com) The Wyse Mr. Potato Head Contest ad campaign may not feature the Mr. Potato Head many people are familiar with, but it does illustrate the expectations for this intriguing competition. The first of its kind, this spud contest is to take place on St. Patrick’s Day. Created in house by Wyse Advertising, the Wyse Mr. Potato Head Contest ad campaign is simple and hilarious. It stars Hot Potato, [Tater Tot](https://www.trendhunter.com/trends/oreida-totprotecting-pants) and Spuddy Holly. These creative interpretations of common [potato sayings](https://www.trendhunter.com/trends/subway-spudway) are only the tip of the iceberg. They whet people’s appetites for more similar sculptures; so much so that the potatoes themselves may be devoured right after. The campaign was art directed by Steve Lageson, who succeeded in making these 'taters seem as human as possible with the most minimal amount of effects added. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising Campaigns:** Opportunity for businesses to create unique and humorous ad campaigns that engage consumers and create buzz. - **Artificial Humanization:** Potential for brands to humanize non-human entities, like potatoes in this case, to create a connection with consumers. - **Customized Contests:** Possibility to organize customized and unique contests that generate excitement and promote brand awareness. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage unique and humorous campaigns to capture consumer attention and promote brand recognition. - **Food and Beverage:** Food and beverage companies can explore artificial humanization to create a stronger emotional connection with customers and stand out from competitors. - **Event Management:** Event management companies can design customized contests to engage participants and create memorable experiences that enhance brand loyalty. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Interchangeable Kids Meal Toys](https://www.trendhunter.com/trends/wendys-potato-head-kids-meal.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md)