# Toilet Tissue Gels Wype Amplifies the Cleaning Power of Regular Toilet Paper By Laura McQuarrie | Published 2024-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wype-gel References: [newhope](https://www.newhope.com/personal-care/wype-reimagines-the-future-of-bottom-care) & [wypeuk](https://wypeuk.com/products/starter-kit)  Accustomed to the comfort and cleanliness of a bidet, the [lack of access inspired Giorgia Granata](https://www.trendhunter.com/trends/coway) to create Wype, an intimate hygiene product in the form of a gel to enhance the effectiveness of toilet paper. Although wipes are purchased to provide a moist, refreshing alternative to dry toilet paper, so-called "[flushable" wipes are problematic](https://www.trendhunter.com/trends/freshist-debuts1), as they frequently do not break down as claimed and can lead to blockages and increased environmental impact. Wype provides an [eco-friendly, refillable alternative](https://www.trendhunter.com/trends/caboo) with certified organic gel that can be applied to regular toilet paper to enhance its cleaning power. This skin-soothing formula contains aloe vera, chamomile, coconut and other botanicals for calming moisturization. With a 12-week product trial within its community, Wype found that 77% of wet wipe users were able to adopt Wype completely or partially in place of wet wipes. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 73% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Hygiene Products:** The increasing demand for sustainable and biodegradable personal care items is driving innovation in eco-friendly hygiene solutions like Wype. - **Enhanced Toilet Paper Solutions:** The integration of gel-based products with traditional toilet paper offers improved hygiene and comfort, positioning these solutions as a viable alternative to wet wipes. - **Refillable Personal Care Products:** The market for refillable personal care items is growing, emphasizing cost-effectiveness and environmental benefits, as exemplified by Wype’s refillable gel system. ### Where This Applies - **Personal Hygiene Products:** The personal hygiene industry is evolving with innovations like gel-enhanced toilet paper that improve cleaning efficiency and user comfort. - **Eco-friendly Consumer Goods:** There is a rising trend in the eco-friendly consumer goods sector towards products that reduce environmental impact, such as Wype's organic and refillable gel solution. - **Sustainable Packaging:** The sustainable packaging industry is seeing increased adoption of refillable containers, which provide both environmental and economic advantages. ## Related on Trend Hunter - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md) - [Sanitary Bathroom Paper Gels](https://www.trendhunter.com/trends/satu-laboratory-1.md) - [Premium Flushable Wipes](https://www.trendhunter.com/trends/premium-flushable-wipes.md) - [Flushable Baby Wipes](https://www.trendhunter.com/trends/the-flush-wipe.md) - [Individually Wrapped Flushable Wipes](https://www.trendhunter.com/trends/individually-wrapped-flushable-wipes.md) - [Flushable Feminine Wipes](https://www.trendhunter.com/trends/down-there-wipes.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Cheeky Soda-Scented Wipes](https://www.trendhunter.com/trends/peaches-cream-flushable-wipes.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md)