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# Indoor Clothing Store Courtyards
Wynk Collaborative Added an Indoor Garden For Ginlee Studio

By Elena Rahman | Published 2021-11-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/wynk-collaborative
References: [dezeen](https://www.dezeen.com/2021/11/07/ginlee-studio-store-singapore-wynk-collaborative-interiors-retail/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [ginleestudio](https://www.ginleestudio.com/)

Ginlee Studio, a [Singapore clothing store](https://www.trendhunter.com/trends/the-standard-singapore), partnered with Wynk Collaborative to add an indoor courtyard in its store. The store now offers customers a quiet respite from the city, featuring a pebble-washed interior and an indoor garden. It is located within the shopping center in central Singapore.

The newly renovated retail location for the fashion brand doubles as a small workshop-style space that can be used to produce on-site Ginlee Studio garments. A simple layout greets the store's visitors with [curving clothes rails](https://www.trendhunter.com/trends/acne-studios-flagship-stores) and a large cashier desk and workshop table. At the rear of the store, Wink Collaborative inserted an indoor courtyard that includes tropical plants growing from behind a muted and curved pebble-wash bench.

Image Credit: Ginlee Studio

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 63% | Activity: 42% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Indoor Courtyard Retail:** Retail stores are adding indoor gardens and courtyards to offer customers a peaceful and unique shopping experience.
- **Workshop-style Retail Space:** Fashion brands are incorporating small workshop-style spaces in their retail locations to produce garments on-site, creating a more personalized and customizable experience for customers.
- **Nature-inspired Retail Design:** Retailers are incorporating natural elements like indoor gardens and pebble-wash interiors into their store design to create a calming and zen-like environment for customers.

### Industries Being Reshaped

- **Fashion Retail:** Fashion brands can incorporate indoor courtyards and workshop-style spaces to differentiate their retail experience and provide a more personalized shopping experience.
- **Home and Garden Retail:** Home and garden stores can incorporate indoor gardens and natural elements into their store design to provide customers with a peaceful and serene shopping environment.
- **Hospitality:** Hotels and resorts can incorporate indoor gardens and nature-inspired design elements into their spaces to create a more relaxing and rejuvenating stay for guests.

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