# Patterned Public Promotions Liverpool Gets Stripes for Onitsuka Tiger Store By Daniel Glover | Published 2008-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wwwonitsukatigercouk References: [brandrepublic](http://www.brandrepublic.com/Industry/FMCG/News/863382/Onitsuka-Tiger-launches-Liverpool-store/) & [onitsukatiger](http://onitsukatiger.co.uk) The city of [Liverpool](https://www.trendhunter.com/trends/liverpool-fc-1) has been covered with tiger stripes to mark the arrival of its new [Onitsuka](https://www.trendhunter.com/trends/htel-onitsuka-tiger) Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger. Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week. **Implications** - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Iconic Building Branding:** Transforming iconic buildings into branded visuals promotes brand awareness and generates buzz. - **Community Branding:** Using community landmarks to promote a brand strengthens the brand's relationship with the local community. - **Large-scale Promotions:** Bold advertising campaigns on a large scale generate anticipation and excitement among consumers. ### Where This Applies - **Retail:** Using iconic city landmarks to promote a new store can increase foot traffic and generate interest in the retail industry. - **Advertising:** Large-scale promotions require creative advertising techniques and can be applied in the advertising industry to promote brands and generate buzz. - **Tourism:** Using community landmarks to brand tourism attractions can increase traffic and interest in the tourism industry. ## Related on Trend Hunter - [Anniversary-Honoring Bright Hotels](https://www.trendhunter.com/trends/htel-onitsuka-tiger.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Fragrance-Inspired Cafes](https://www.trendhunter.com/trends/onitsuka-tiger-pop-up-cafe.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)