# Augmented Reality Deaths The WWF Tiger T-Shirt Brings Awareness to the Hunted Siberian Tiger By Meghan Young | Published 2010-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wwf-tiger-t-shirt References: [gizmodo](http://gizmodo.com/5650962/wear-this-t) & [buzzfeed](http://www.buzzfeed.com/lydiah/what-it-feels-like-to-get-shot-18d7) Trying to make a point, the [WWF](https://www.trendhunter.com/trends/woodai-app) Tiger T-Shirt shows what it is to be hunted down by poachers like the Siberian tiger. Incredibly graphic, it relies on an [augmented reality](https://www.trendhunter.com/trends/tootsie-augmented-reality) to show you what it would be like to be shot. According to Gizmodo, the WWF Tiger T-Shirt "triggers a shooting animation (complete with blood) when worn in front of a [special mirror](https://www.trendhunter.com/trends/the-room-by-gentle-monster)." Strategically placed in stores, it truly takes you off guard when innocently go to see how it fits. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Fashion:** Fashion brands can leverage augmented reality to create unique experiences to raise awareness and show support towards important issues. - **Guilt Marketing:** Using graphic and immersive technologies to showcase serious issues can help marketers create more empathetic and engaged consumers. - **Virtual Reality Advocacy:** By using virtual reality technology in advocacy campaigns, organizations can provide an immersive and impactful experience, leading to more effective messaging and action-taking. ### Industries Being Reshaped - **Fashion:** Augmented reality fashion experiences can enhance the customer journey and increase engagement while raising awareness for important issues. - **Marketing:** Incorporating guilt-inducing marketing tactics into campaigns can increase consumer engagement and awareness for social and environmental issues. - **Advocacy:** Virtual reality technologies can be used effectively by advocacy groups to provide immersive experiences and drive action around serious issues. ## Related on Trend Hunter - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Game-Inspired Haptic Shirts](https://www.trendhunter.com/trends/haptic-shirt.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md)