# Beast-Repairing Ads This WWF Promotion Features Animals Being Treated Like Autos By Alexander Lam | Published 2013-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wwf-promotion References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/08/wwf-polar-bear-tiger-rhino/) & [wwf.es](http://www.wwf.es/) In an effort to raise awareness for endangered animals, the World Wildlife Fund launched a series of ads featuring massive animals being repaired. The print ads show endangered animals standing in garages while mechanics work on them. Each picture shows a different creature being prodded, examined and repaired like a car would be. Accompanying this striking visual is equally compelling text that states "Extinction can't be fixed." Ad agency [BBDO](https://www.trendhunter.com/trends/couch-counseling) created the brilliant campaign for [WWF](https://www.trendhunter.com/trends/ikea-sandlpare). BBDO designed and implemented the ads to solicit donations from the Spanish market. The ads create a sense of urgency by emphasizing how permanent extinction is. By likening animals to cars, the ad agency is making it clear that damages to our environment can't be easily fixed. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Endangered-animal Awareness:** There is an opportunity for disruptive innovation in raising awareness for endangered animals through creative advertising campaigns. - **Visual Storytelling:** There is an opportunity for disruptive innovation in using visual storytelling to convey powerful messages and engage audiences in social causes. - **Metaphorical Marketing:** There is an opportunity for disruptive innovation in using metaphors to draw connections between unrelated concepts and evoke strong emotional responses. ### Who This Affects Most - **Advertising & Marketing:** There is an opportunity for disruptive innovation in the advertising and marketing industry to create impactful campaigns that raise awareness and drive action for social causes. - **Nonprofit & Conservation:** There is an opportunity for disruptive innovation in the nonprofit and conservation industry to utilize creative and thought-provoking approaches to engage the public and generate support for endangered animals. - **Environmental Advocacy:** There is an opportunity for disruptive innovation in the environmental advocacy industry to leverage metaphors and visual storytelling to effectively communicate the urgency of protecting the environment and its inhabitants. ## Related on Trend Hunter - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md)