# Graffitied Endangered Species The WWF Campaign Tags the Environment for Awareness By Meghan Young | Published 2010-07-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wwf-campaign References: [fubiz.net](http://www.fubiz.net/2010/07/02/wwf-campaign/) & [decouvrir.ogilvy.fr](http://www.decouvrir.ogilvy.fr/) Although to many graffiti is considered a work of art, when seen in the context portrayed in the latest [WWF](https://www.trendhunter.com/trends/ikea-sandlpare) campaign, it's hard to think of it as more than simple defacement. This powerful WWF Campaign was created by [Oglivy Paris](https://www.trendhunter.com/trends/decaf-billboard). Accompanied by the tagline, "What will it take before we respect the planet?" it adds to past impressive marketing endeavors for the [World Wildlife Foundation](https://www.trendhunter.com/trends/native-plant). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Graffiti Awareness:** Opportunity to use graffiti as a medium to raise awareness for social and environmental issues. - **Creative Marketing Campaigns:** Utilizing unconventional and visually striking campaigns to make a powerful statement. - **Environmental Activism:** Increasing efforts to raise awareness and drive action towards preserving the environment. ### Where This Applies - **Art and Design:** The art and design industry can embrace graffiti as a form of expression and use it to create awareness campaigns. - **Advertising and Marketing:** Innovative marketing agencies can utilize graffiti-inspired campaigns to create impactful messages and engage audiences. - **Non-profit Organizations:** Environmental organizations can leverage creative campaigns, like the WWF campaign, to amplify their message and rally support for conservation efforts. ## Related on Trend Hunter - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)