# Weight Loss Meal Services The WW x Blue Apron Partnership Takes Cues from the WW Freestyle Program By Laura McQuarrie | Published 2018-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ww-x-blue-apron References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-ww-x-blue-apron-inspiring-healthier-home-cooking-300769515.html) & [BlueApron](http://www.BlueApron.com/WW) As of December 26th—a time of the year when many people are determined to set new health and wellness goals—Blue Apron is launching a WW x Blue Apron partnership inspired by the WW Freestyle program. WW Freestyle is touted as [Weight Watchers](https://www.trendhunter.com/trends/weight-watchers-and-pvolve)' "most effective and livable program to date" and this new partnership supports participants with nourishing, vibrant meals that won't leave people with a sense of lack. Some of the meals that have been crafted for the WW x Blue Apron partnership include chicken bowls, shrimp with Spanish-style potatoes and sweet potato chili, which can be effortlessly tracked on the [WW mobile app](https://www.trendhunter.com/trends/weight-management). As WW is a global wellness company and a leader in weight management programs, many consumers will appreciate the ease with which they can support a new healthy eating plan in the new year. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Meal Delivery:** The WW x Blue Apron partnership showcases the trend of meal delivery services focused on providing healthy and nourishing meals for weight loss. - **Personalized Nutrition:** The WW Freestyle program offers personalized meal plans and tracks meals on the WW mobile app, representing the trend of customized nutrition for individual dietary needs. - **Wellness Partnerships:** The collaboration between WW and Blue Apron demonstrates the trend of wellness companies partnering with food delivery services to expand their reach and offer convenient healthy meal options. ### Where This Applies - **Meal Delivery Services:** The rise of weight loss meal services like WW x Blue Apron highlights a disruptive innovation opportunity in the meal delivery industry to cater to health-conscious consumers. - **Wellness Programs:** Weight management programs such as WW Freestyle present an opportunity for disruptive innovation in the wellness industry by providing effective and easy-to-follow plans for healthy eating. - **Mobile Apps:** The integration of meal tracking features in the WW mobile app exemplifies a disruptive innovation opportunity for mobile app developers to create nutrition-focused applications. ## Related on Trend Hunter - [Holistic Wellness Partnerships](https://www.trendhunter.com/trends/weight-watchers-and-pvolve.md) - [Ready-to-Cook Protein Items](https://www.trendhunter.com/trends/db-foods.md) - [Next-Gen Weight Programs](https://www.trendhunter.com/trends/weightwatchers-nextgen-program.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Weight Loss Coaching Services](https://www.trendhunter.com/trends/weight-loss-coaching.md) - [Curated Meal Collaborations](https://www.trendhunter.com/trends/carla-hall.md) - [Custom Meal Plans](https://www.trendhunter.com/trends/custom-meal-plans.md) - [Muscle Mass-Maintaining Diets](https://www.trendhunter.com/trends/weightwatchers-glp1.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md)