# Lovely Lumber Organizers The W + W Pen Holder Tray Tidies Desktop Supplies Delightfully By Amelia Roblin | Published 2013-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ww-pen-holder-tray References: [design-milk](http://design-milk.com/skim-milk-ww-stationary-series-by-oliver-franz/) & [ideaco-web](http://www.ideaco-web.com/desktop/penholder.html) Practical and pretty go hand-in-hand with the beautiful W+W Pen Holder Tray. Designer Oliver Franz used warm materials with touchable textures that neatly accommodate the odds and ends that are generally scattered across your desk. A gorgeous pale wood signifies the first W of the stationery set's name. It has been cut into a short timber segment, incised with various slots and holes and sanded to give it softness to the fingertips. Inside a circular indentation, a white ceramic dish fits perfectly. This qualitative characteristic of this component is where the second W comes from. The container has two compartments to hold tiny paper accessories as well as [writing utensils](https://www.trendhunter.com/trends/pareto-pot). The various slits in the [Ideaco](https://www.trendhunter.com/trends/the-tiny-walk) W+W Pen Holder Tray can tidily arrange a memo pad clipboard and even your [iPhone](https://www.trendhunter.com/trends/iphone-desk-shelf-mount). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Wooden Desk Organizers:** Opportunity for a disruptive innovation in designing functional and aesthetically pleasing desk organizers using wood materials. - **Touchable Textures:** Opportunity for a disruptive innovation in creating desk organizers with tactile materials that enhance the user experience. - **Multifunctional Desk Accessories:** Opportunity for a disruptive innovation in developing desk accessories that can hold various items, such as paper accessories and writing utensils, in separate compartments. ### Industries Being Reshaped - **Office Supplies:** Opportunity for a disruptive innovation in the office supplies industry by offering unique and visually appealing desk organizers. - **Home Decor:** Opportunity for a disruptive innovation in the home decor industry by designing desk organizers that blend functionality with stylish elements. - **Product Design:** Opportunity for a disruptive innovation in product design by reimagining the concept of desk organizers and introducing innovative features. ## Related on Trend Hunter - [Organized Minimal Pen Holders](https://www.trendhunter.com/trends/stilo75-pen-holder.md) - [Carved Timber Workstation Organizers](https://www.trendhunter.com/trends/organization-kit.md) - [Minimalistic Desk Solutions](https://www.trendhunter.com/trends/wool-felt-studio-pad.md) - [Multipurpose Workstation Accessories](https://www.trendhunter.com/trends/oakywood-wooden-cubic-pot.md) - [Off-Kilter Desktop Accessories](https://www.trendhunter.com/trends/concept-pen-holder.md) - [Hand-Dyed Desk Organizers](https://www.trendhunter.com/trends/grovemade-desk-tray.md) - [Modern Wooden Desk Accessories](https://www.trendhunter.com/trends/ofiistory-desk-supplies.md) - [Modular Wooden Desk Trays](https://www.trendhunter.com/trends/track-concept.md) - [Triangular Desktop Storage Solutions](https://www.trendhunter.com/trends/yofho-prisma.md)