# Diet-Friendly Quick-Prep Meals The 'WW Fresh' Meals Can Be Enjoyed in 10 Minutes or Less By Laura McQuarrie | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ww-fresh References: [prnewswire](https://www.prnewswire.com/news-releases/ww-introduces-new-ww-fresh-quick-prep-meals-at-more-than-200-hy-vee-grocery-stores-300778392.html) & [ww](http://www.ww.com) In the fall, Weight Watchers crafted a new, wellness-centric identity for itself by rebranding as WW and now, the global wellness company is introducing a line of [chef-inspired, nutritionist-approved WW Fresh meals](https://www.trendhunter.com/trends/wecook). WW Fresh meals are assembled and packaged for quick enjoyment, with the brand noting that the [quick-prep meals](https://www.trendhunter.com/trends/proper-good-soups) require 10 minutes to make at most. Some of the options available to consumers in the WW Fresh range include everything from the Beef Baja Bowl with Fire-Roasted Corn and Black Beans to the Two-Cheese Butternut Squash Rotini with Bread Crumbs, which is touted as a better-for-you version of the comforting, classic macaroni and cheese. These meals were inspired by WW Freestyle, which has been identified as the company's most successful [weight-management program](https://www.trendhunter.com/trends/weightwatchers-nextgen-program) yet. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Quick-prep Healthy Meals:** Companies can innovate in the meal delivery industry by offering nutritional and tasty meals that can be prepared in less than 10 minutes. - **WW Freestyle-inspired Meals:** Food companies can create meals inspired by successful weight-management programs like WW Freestyle to appeal to health-conscious consumers. - **Chef-inspired Meal Kits:** Creating meal kits with chef-inspired recipes and pre-portioned, fresh ingredients can be a disruptive innovation in the food industry for time-strapped customers looking for healthier options. ### Where This Applies - **Meal Delivery Industry:** The meal delivery industry can focus on creating quick-prep, diet-friendly meals that cater to health-conscious and busy consumers. - **Health and Wellness Industry:** The health and wellness industry can include WW Freestyle-inspired meals in their offerings to promote healthy eating habits and weight management. - **Home Meal Kits Industry:** Companies in the home meal kits industry can offer chef-inspired and nutritionist-approved meal kits that cater to time-constrained consumers who want to eat healthily but lack the time for meal prep. ## Related on Trend Hunter - [Nutritionist-Crafted Meal Products](https://www.trendhunter.com/trends/jenny-craig-jenny-fresh.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Ready-to-Cook Protein Items](https://www.trendhunter.com/trends/db-foods.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [60-Second Pastas](https://www.trendhunter.com/trends/timewise.md) - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md) - [Health-Focused Ready-To-Eat Pasta Meals](https://www.trendhunter.com/trends/readytoeat-pasta-meals.md) - [Quick-to-Prepare Seafood Meals](https://www.trendhunter.com/trends/scott-jons-10minute-meals.md)