# Flamenco Umbrellas WW & Co. Gets Funky By Noora Abu Eitah | Published 2008-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ww-co-funky-umbrellas-from-flamenco-to-daffy References: [warpweftandco](http://www.warpweftandco.com/Umbrellas.html) WW & Co. offers a wide selection of stylish umbrellas that use that [latest fabric trends](https://www.trendhunter.com/trends/unified-field-fabric). Each umbrella incorporates sophistication and fresh design. The collection includes, Daffy, Pinwheel, [Gerber](https://www.trendhunter.com/trends/getems), Flamenco, [Border](https://www.trendhunter.com/trends/bolder-border-bowls) and Lattice. All umbrellas are available in a wonderful variety of colours and shapes. Frames are made of either solid harwood, aluminum, and Tuuci depending on your personal taste. **Implications** - Umbrellas have developed over the years into different shapes and styles. Manufacturers are adding a bit of style in addition to function in order to combine the best of both worlds, which becomes a major selling point. The combination of function and style is something that benefits today's on-the-go consumer. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Stylish Umbrellas:** Manufacturers are adding style to umbrellas, combining function and design to cater to the on-the-go consumer. - **Latest Fabric Trends:** Umbrella manufacturers are incorporating the latest fabric trends, offering a wide selection of fashionable options. - **Personalized Frames:** Umbrella frames made of solid hardwood, aluminum, and Tuuci are allowing for personalized choices and customization. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can benefit from the trend of stylish umbrellas that combine function and design. - **Textile and Fabrics:** The textile and fabrics industry can capitalize on the demand for fashionable fabrics for umbrella manufacturing. - **Outdoor and Leisure:** The outdoor and leisure industry has an opportunity to provide personalized umbrella frames to cater to consumer preferences. ## Related on Trend Hunter - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [Outdoor Cantilevered Umbrellas](https://www.trendhunter.com/trends/novara.md) - [Umbrella-Inspired Whimsical Lamps](https://www.trendhunter.com/trends/wasaga-lamp.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md)