# Aerating Wine Carafes The WW Carafe Will Intensify the Flavor of Your Drink By Vasiliki Marapas | Published 2014-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ww-carafe References: [dezeen](http://www.dezeen.com/2014/09/25/ww-carafe-benjamin-hubert-strainer-wine-maison-objet-2014/) & [benjaminhubert](http://www.benjaminhubert.co.uk/case-studies/membrane/) British designer Benjamin Hubert designed the 'WW Carafe,' a [wine decanter](https://www.trendhunter.com/trends/artistry-in-oak) featuring an flavor-enhancing stainless steel aerator. The carafe is accompanied by a [set of glasses](https://www.trendhunter.com/trends/aeris-doublewalled-glassware), and all will be collectively released through the Danish design brand Menu. Wine poured into the carafe flows through several holes located in the steel insert. The aerator is located in the neck of the carafe, held in place by a silicone collar. This pouring process is both visually appealing and functional, increasing the [surface area of the wine](https://www.trendhunter.com/trends/vogelsang-wine-pump) by eight times what it would be via a normal, direct pour. Since the wine is forced to drip through the holes into the container, it is exposed to more air, which ultimately augments its flavor. Wine can then be poured from the carafe into glasses without removing the aerator, as there are gaps around the collar. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Wine Decanting:** Innovative wine carafes with flavor-enhancing mechanisms will continue to grow in popularity among wine enthusiasts. - **Design-driven Dining Accessories:** As consumers continue to prioritize aesthetics, there is a growing opportunity for designers to create elegant and functional dining accessories like the WW Carafe. - **Elevated Home Entertaining:** As people continue to spend more time entertaining at home, products like the WW Carafe that elevate the dining experience will continue to be in high demand. ### Where This Applies - **Wine Accessories:** Companies in the wine accessory industry should explore incorporating innovative aerating mechanisms like those found in the WW Carafe. - **Luxury Dining:** High-end dining brands can create products like the WW Carafe to appeal to consumers who prioritize both functionality and design. - **Home Entertaining:** Companies in the home goods industry should invest in creating elevated entertaining products, like the WW Carafe, to meet the growing demand for at-home hospitality. ## Related on Trend Hunter - [Sophisticated Drinking Vessels](https://www.trendhunter.com/trends/eau-carafe.md) - [Wine-Preserving Wands](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands.md) - [Wine-Catered Vibrant Artful Tables](https://www.trendhunter.com/trends/wine-table.md) - [Flavor Preservation Wine Openers](https://www.trendhunter.com/trends/coravin-timeless-three-sl.md) - [Metallic Wine-Aging Bar Tools](https://www.trendhunter.com/trends/peugeot-clef-du-vin-wine-tool.md) - [Bottle-Optimizing Wine Stoppers](https://www.trendhunter.com/trends/wine-stopper-1.md) - [Magnetic Spirit Filters](https://www.trendhunter.com/trends/pouravida.md) - [Modern Stainless Steel Carafes](https://www.trendhunter.com/trends/standard-carafe.md) - [Premium Crystal Wine Glasses](https://www.trendhunter.com/trends/sommelier-pro-collection.md)