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# Rap Group-Inspired Vodkas
Wu-Tang Clan Vodka is Set to Release in a Music Event in Australia

By Justin Lam | Published 2018-04-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wutang-clan-vodka
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/wu-tang-clan-adds-vodka-to-liqueur-range/) & [supercall](https://www.supercall.com/news/wu-tang-clan-vodka)

The Americn hip-hop group Wu-Tang Clan is set to celebrate its 25th anniversary with the launch of Wu-Tang Clan Vodka. This marks the second time the influential group has put their name on a spirit. In 2017, the group released Wu-Tang Clan Premium Liqueurs, launched in Australia, which feature four flavors: Original, Strawberry/Lime, Butterscotch and C.R.E.A.M., the latter of which was named after their 1993 hit of the same name.

Wu-Tang Clan Vodka will be bottled at 21.5% and for the time-being will only be available in Australia. The launch party for Wu-Tang Clan Vodka is set to occur at an event in Sydney, also used to celebrate the groups 25th year as active musicians. The event will feature a performance from the group as well as performances from hip-hop star Jay Sean and musician Timomatic.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Rap Group-inspired Spirits:** The success of Wu-Tang Clan Vodka demonstrates the market potential for liquor brands collaborating with influential rap groups to create unique and exclusive spirits.
- **Celebrity-endorsed Alcohol:** The launch of Wu-Tang Clan Vodka highlights the growing trend of celebrities putting their names on alcoholic beverages to appeal to their fan base and create a new revenue stream.
- **Event-based Alcohol Launches:** The event in Sydney for the release of Wu-Tang Clan Vodka shows the popularity of using music events as a platform to introduce and promote new alcohol brands.

### Who This Affects Most

- **Liquor:** The success of Wu-Tang Clan Vodka presents an opportunity for the liquor industry to explore more collaborations with influential music groups and artists to create unique and collectible spirits.
- **Entertainment:** The trend of celebrities launching their own alcohol brands offers an opportunity for the entertainment industry to expand and diversify revenue streams while strengthening their brand identity.
- **Music:** The use of music events to launch new alcohol brands, as in the case of Wu-Tang Clan Vodka, presents the music industry with an opportunity to leverage their fan base and create unique brand experiences.

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