# Mafia-Inspired Insurance Ads The Wustenrot ‘Comes In Handy' Campaign is Spontaneous By Meghan Young | Published 2012-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wustenrot-comes-in-handy References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/wustenrot-insurance-mafia-hockey-camping/) & [s-f](http://www.s-f.com) Life can take an unexpected turn at any moment; the Wustenrot ‘Comes In Handy’ ad campaign urges people to be prepared for that moment of undesired change. With its [quick and cheap insurance options](https://www.trendhunter.com/trends/pepperoni-insurance), being kidnapped by the mafia, beaten up by an enraged hockey player or killed while camping can be a thing of the past. Or, at the very least, financially covered. The Wustenrot Comes In Handy ad campaign was conceived by Czech Republic agency Scholz and Friends. It specifically shows how fast and responsive this company is thanks to its online services. The Wustenrot Comes In Handy ad campaign was art directed by Leonard Savage and Richard Svarofsky, as well as photographed by Jan Rambousek. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Quick and Cheap Insurance Options:** Disruptive innovation opportunity: Develop an online platform that offers fast and affordable insurance options for unexpected events. - **Spontaneous Ad Campaigns:** Disruptive innovation opportunity: Create dynamic and unpredictable advertising campaigns that capture the attention of consumers in unique ways. - **Financial Coverage for Undesired Events:** Disruptive innovation opportunity: Design insurance products that provide comprehensive financial protection for unexpected and unfortunate situations. ### Industries Being Reshaped - **Insurance:** Disruptive innovation opportunity: Integrate advanced technology like artificial intelligence and machine learning into the insurance industry to streamline processes and enhance customer experience. - **Advertising:** Disruptive innovation opportunity: Utilize emerging technologies such as virtual reality or augmented reality to create immersive and interactive ad campaigns that engage consumers on a deeper level. - **Online Services:** Disruptive innovation opportunity: Develop innovative online platforms that offer convenient and responsive services to customers, revolutionizing the way businesses interact with their clients. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)