# Striking Cougar Advertorials The Wunderkind Fall/Winter 2010/11 Campaign is Breaking the Rules By Zoe Badley | Published 2010-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wunderkind-fall-winter-2010 References: [designscene.net](http://www.designscene.net/) & [wunderkind.de](http://wunderkind.de/flash.htm) The Wunderkind Fall/Winter 2010/11 Campaign is sure to get your attention. For the upcoming season, this brand has gone in an [unconventional direction](https://www.trendhunter.com/trends/asos-inspired-by) by [challenging the norms of beauty](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever). They achieve this by breaking the pop culture stereotype and featuring an older women alongside a young male. The German brand was created by Wolfgang Joop, and even though it's a fairly young brand, it's noted by many people. This advertorial is only a preview of the [upcoming campaign](https://www.trendhunter.com/trends/contemporary-femininity), and I personally can't wait to see the rest. Be sure to check out the gallery for a closer look. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Breaking Pop Culture Stereotypes:** Incorporating unconventional beauty standards in campaigns to break free from traditional norms. - **Inclusion in Fashion:** Promoting diversity and inclusivity in fashion by featuring older models. - **Challenging Ageism:** Challenging societal norms around aging and beauty by featuring older models in fashion ads. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate older models in their campaigns to promote body positivity and inclusivity. - **Advertising:** Advertising agencies can create campaigns that challenge ageism and promote diversity and inclusivity. - **Marketing:** Brands can market their products or services by breaking free from traditional advertising norms and incorporating non-traditional models. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)