# Reusable Menstrual Underwear 'WUKA Period Wear' Offers a Hygienic Replacement for Tampons By Joey Haar | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wuka-period-wear References: [producthunt](https://www.producthunt.com/posts/wuka-wear) & [wuka](https://wuka.co.uk/) Tampons aren't particularly environmentally friendly, producing a large amount of waste, so 'WUKA Period Wear' lets women concerned with the environment have a better option while they're menstruating. The underwear gives women the option to forgo tampons altogether, using a hygienic combination of fabrics to contain wearers' flows while still washing out completely after being worn. WUKA Period Wear is made from four layers of fabric with anti-bacterial protection. The innermost and outermost layers are made of soft, breathable modal fabric that is just as luxurious as a normal high-end pair of underwear. The central layer is then further divided in two: the layer closer to the wearer is absorbent, holding up to four tampons of blood, while the next layer is a leak-proof material to prevent any spreading. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Menstrual Products:** The rise of reusable menstrual products like WUKA Period Wear creates opportunities for eco-friendly innovations and alternatives to disposable options. - **Sustainable Feminine Hygiene:** The growing demand for sustainable feminine hygiene products paves the way for disruptive innovations that prioritize environmental consciousness and user comfort. - **Period Underwear:** The emergence of period underwear offers a convenient, hygienic, and reusable alternative to traditional menstrual products, opening avenues for purposeful product design and material innovations. ### Sectors Adopting This - **Eco-friendly Personal Care:** The eco-friendly personal care industry can explore the development of innovative, sustainable menstrual products that align with increasing consumer demand for environmentally conscious solutions. - **Textile Manufacturing:** The textile manufacturing industry has an opportunity to experiment with advanced fabrics and materials to create high-performance, functional, and eco-friendly menstrual underwear. - **Hygienic Apparel:** The hygienic apparel industry can tap into the market of period underwear by incorporating features that prioritize comfort, odor control, and effective waste containment. ## Related on Trend Hunter - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Period-Proof Student Uniforms](https://www.trendhunter.com/trends/period-uniform.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md)