# Hydrating Fruit Beverages WTRMLN WTR is Now Introducing BLNDS with Ginger, Lime and Cherry By Laura McQuarrie | Published 2017-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wtrmln-wtr References: [bevindustry](http://www.bevindustry.com/articles/90099) & [wtrmlnwtr](https://wtrmlnwtr.com/) WTRMLN WTR first introduced itself to the world with a [cold-pressed, all-natural bottled watermelon juice beverage](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon). Now, the brand is introducing something fresh and new with BLNDS, which feature a base of the rind and flesh of the watermelon fruit, plus other flavors like ginger lime and cherry. True to the brand's style, these are being introduced as GNGR, LME and CHRRY. As well as being able to feel good about doing something good for their own health and hydration this summer by drining WTRMLN WTR BLNDS, consumers will appreciate knowing that a percentage of all BLNDS sales benefit the [Whole Planet Foundation](https://www.trendhunter.com/trends/complete-hydration). Following the rise in popularity of coconut water as a hydrating health and sports beverage, a number of [alternative fruit water drinks](https://www.trendhunter.com/trends/belvoir-farm) have been introduced in the hopes of getting in on the billion-dollar market. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Fruit Water Drinks:** Creating innovative and refreshing fruit-based beverages as an alternative to traditional hydrating drinks. - **Multiple Flavored BLNDS:** Exploring the combination of various flavors like ginger lime and cherry in watermelon-based beverages for unique taste experiences. - **Socially Responsible Hydration:** Aligning hydration products with a social cause like the Whole Planet Foundation to attract socially-conscious consumers. ### Sectors Adopting This - **Beverage Industry:** Developing and expanding the market for innovative and healthy hydration drinks made from fruit-based ingredients. - **Health and Wellness Industry:** Capitalizing on the growing trend of health-conscious consumers by offering fruit-infused beverages as a hydrating and nutritious alternative. - **Charity and Non-profit Sector:** Collaborating with hydration beverage brands that commit to donating a percentage of sales to support social causes, creating meaningful impact through consumption. ## Related on Trend Hunter - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Hydrating Summer Smoothies](https://www.trendhunter.com/trends/revitalizing-smoothies.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md)