# Functional Watermelon Beverages WTRMLN WTR Incorporates Ingredients Like Turmeric & Cayenne By Laura McQuarrie | Published 2021-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wtrmln-wtr-watermelon-beverages References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18022-wtrmln-wtr-delivers-functional-benefits-with-new-line) & [wtrmlnwtr](https://wtrmlnwtr.com/) [WTRMLN WTR's](https://www.trendhunter.com/trends/wtrmln-ade) watermelon beverages are more than just hydrating, especially as its newest varieties are packed with functional ingredients. The Hydration, Recover, Immunity and Antioxidant products combine the benefits of watermelon juice with carefully selected ingredients like sea salt, anti-inflammatory turmeric, antioxidant-rich hibiscus, tart cherry and more. The Immunity flavor promises to be a particular standout to health-conscious consumers who are looking for a simple way to support daily wellness. This cold-pressed watermelon blend shares the zesty taste of ginger juice and supplies 300% of the recommended daily amount for [Vitamin](https://www.trendhunter.com/trends/flow-vitamin-infused) C. Luis Solis, chief executive officer of [Caribe Juice](https://www.trendhunter.com/trends/pina-colada-ice-cream), Wtrmln Wtr’s parent company, says, “Because watermelons are 92% water, watermelon juice hydrates like coconut water, but it has a delicious taste.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** There is a disruptive innovation opportunity to create functional beverages with new and unique ingredients. - **Hydration Drinks:** There is an opportunity to create hydration drinks that are tastier and healthier alternatives to traditional sports drinks. - **Immunity Boosters:** There is a growing demand for immunity-boosting beverages that can support daily wellness. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can develop and market a range of functional and healthy beverages to cater to the growing demand for health-conscious products. - **Health Food Industry:** The health food industry can incorporate watermelon and other healthy ingredients into their products to develop new and innovative offerings. - **Fitness Industry:** Fitness industry players can tap into the trend of hydration drinks with functional benefits to create new products that cater to athletes and health enthusiasts alike. ## Related on Trend Hunter - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Boldly Flavored Hydration Beverages](https://www.trendhunter.com/trends/cadence-x-raw-nutrition.md) - [Functional Recovery Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-watermelon.md)