# Uniquely Shaped Fruit Branding WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle By Amelia Roblin | Published 2014-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wtrmln-wtr-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/wtrmln-wtr.html) & [ma3agency](http://www.ma3agency.com/portfolio.html) In order to communicate a freshness and a purity about its contents, WTRMLN WTR packaging was done up to resemble a whole watermelon that's been reshaped to the form of a convenient container. MA3 Agency wanted to make the consumer feel as though he or she has simply stuck a straw through the hard shell of the large and fleshy fruit, so to gain access to the scrumptious succulent liquid inside. The plastic bottles have been given labels that feature the familiar pattern of yellow and green streaks that you'd see on the smooth surface of the gourd. A pinky-red strip has been included to present text in clear fashion, and it mimics the juicy color of the beverage within. WTRMLN WTR packaging also includes drink pouches and a watermelon-printed cardboard box. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Opportunity for using eco-friendly packaging materials and designs to reduce waste and appeal to environmentally conscious consumers. - **Novelty Packaging:** Opportunity to create unique and eye-catching packaging designs that differentiate products and attract consumer attention. - **Immersive Branding:** Opportunity to use packaging as a means of creating an immersive brand experience that engages consumers and creates a strong brand identity. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to explore innovative packaging designs to enhance their product appeal and stand out in a competitive market. - **Food:** Opportunity for food companies to experiment with creative packaging designs to capture consumer attention and communicate freshness and quality. - **Design and Advertising:** Opportunity for design and advertising agencies to collaborate with brands to develop unique packaging concepts that enhance brand positioning and consumer engagement. ## Related on Trend Hunter - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)