# Futuristic Face Paint Ads The Wrong Weather Spring/Summer 2013 Campaign Shows Modern Minimalism By Jana Pijak | Published 2013-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrong-weather-springsummer-2013 References: [malemodelscene.net](http://www.malemodelscene.net/elite-models/thomas-boulanger-wrong-weather-ss13/) & [wrongweather.net](http://wrongweather.net) The Wrong Weather Spring/Summer 2013 ad campaign features Elite's top model Thomas Boulanger who poses in front of photographer Victor Leite's lens. The model sits in studio and is captured in a chromatic closeup that reveals futuristic face paint applications by makeup artist Hazul. Embracing the [menswear label's minimalist aesthetic](https://www.trendhunter.com/trends/luxury-menswear-campaign), wardrobe stylist Fernando Bastos Pereira dresses Thomas in a sleek collared shirt that exudes a classically elegant air. The model's simplistic outfit is juxtaposed with his futuristic face paint that is made from linear and circular strokes. The Wrong Weather Spring/Summer 2013 ad campaign epitomizes [modern minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Keeping in tune with the label's edgy and clean cut aesthetic, this advertorial spread embraces simplicity and embraces a 'less is more' motto and visual aesthetic. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Face Paint:** Opportunities in the beauty industry for developing new cutting-edge products and techniques using futuristic face paint applications. - **Minimalist Fashion:** Advancements in eco-friendly and sustainable materials as well as digital manufacturing techniques for the fashion industry to align with minimalist aesthetic. - **Chromatic Closeup Photography:** Opportunities for advancements in high definition and 3D photography techniques to capture detailed chromatic closeups for advertising and marketing campaigns. ### Where This Applies - **Beauty:** Innovations in the beauty industry for creating new and futuristic assortments of make-up relevant to modern minimalism. - **Fashion:** Developments in sustainable and eco-friendly materials as well as digital manufacturing techniques to create minimalist wardrobe designs. - **Photography:** Advancements in high definition and 3D photography techniques to capture detailed chromatic close-ups for the purposes of advertising and marketing campaigns. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)