# Cloned Model Campaigns The Wrong Weather Spring/Summer 2012 Look­book is Eerie By Jana Pijak | Published 2012-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrong-weather-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/luis-nuno-freitas-by-predrag-pajdic-for-wrong-weather-springsummer-2012/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/03/06/luis-nuno-freitas-by-predrag-pajdic-for-wrong-weather-springsummer-2012/) The Wrong Weather Spring/Summer 2012 look­book is entitled 'Stand We Share Breath.' Model twins Luis and Nuno Fre­itas share the spotlight in this dreamlike and at times, eerie editorial. Captured by the lens of [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Pre­drag Pajdic, the guys sport a multitude of debonair and undressed looks. Dressed in [sleek suited separates](https://www.trendhunter.com/trends/graphpaper-ss26), eclectic outerwear and even underwear, the models pose on location at Pala­cio de Cristal in Porto. Outfitted by photographer Padic, Luis and Nuno wear designer pieces from labels that include Dries Van Noten, Phillipe Lim and Comme Des Garçons among others. The Wrong Weather Spring/Summer 2012 look­book is artfully depicted, fusing [high fashion](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) with intriguing photographic imagery making this an advertorial spread to remember. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Model Clones:** Disruptive innovation opportunities in the fashion industry by utilizing more twin models to create intriguing and eerie editorial campaigns. - **Dreamlike Editorials:** Disruptive innovation opportunities in the photography industry by creating artfully depicted and visually captivating lookbooks. - **Debonair Undressed Looks:** Disruptive innovation opportunities in the menswear industry by showcasing sleek and eclectic outfits, including underwear, in fashion campaigns. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can utilize twin models to create unique and attention-grabbing campaigns. - **Photography Industry:** Photographers can experiment with dreamlike editorials to create visually stunning and memorable lookbooks. - **Menswear Industry:** The menswear industry can disrupt traditional fashion norms by showcasing undressed looks that are debonair and stylish. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)