# Garbage Can Couture Writtenafterwards Shows Deconstructed Designs for Fall ‘09 By Rachel | Published 2009-05-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/writtenafterwards-fall-2009 References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=15&ArticleID=2861&PageNum=1) & [writtenafterwards](http://www.writtenafterwards.com/en/) Eco-fashion has never looked quite as dramatic as it does in the hands of Writtenafterwards. Writtenafterwards has created a [fall line](https://www.trendhunter.com/trends/auteur-studios-fall-2025) made of paper, cardboard, tape, and wire. The designs are certainly not for everyday wear—unless you’re incredibly bold and fond of not being able to fit through doors. **Implications** - The recession and ensuing credit crunch had a catastrophic effect on consumer budgets; as fashionistas were forced to scale back and repurpose pieces from past seasons, many fashion designers responded by releasing [eco-friendly collections](https://www.trendhunter.com/trends/regeneration-nation) comprised of found objects, [recycled materials and unconventional fabrics](https://www.trendhunter.com/trends/biomimicry-fashion). This DIY aesthetic appealed to budget-crunched consumers, environmentalists and do-it-yourselfers, and helped many emerging designers stand out from the pack. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-fashion:** Opportunity for fashion designers to create eco-friendly collections using unconventional materials. - **DIY Aesthetic:** Appealing to budget-crunched consumers, environmentalists, and do-it-yourselfers. - **Repurposing:** Designers reusing found objects, recycled materials, and unconventional fabrics. ### Industries Being Reshaped - **Fashion Design:** Opportunity for designers to create innovative fashion collections using unconventional materials. - **Sustainable Products:** Opportunity to develop and market eco-friendly fashion products. - **Crafting and DIY:** Opportunity to tap into the market of budget-crunched consumers looking for creative and sustainable solutions. ## Related on Trend Hunter - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md)