# Fontvertising with Naughty Innuendoes Daniel Gottling Uses Videos to Tease His Typefaces By Holger Mohr | Published 2009-01-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/writing-with-mayonnaise-promoting-it-with-a-viral-video References: [heimatdesign.de](http://www.heimatdesign.de/) & [fontmess](http://www.fontmess.com/sites/typefaces.html) Dortmund’s [University of Design](https://www.trendhunter.com/trends/wiggle-collection) graduate Daniel Göttling has a clever way to promote his [four unique fonts](https://www.trendhunter.com/trends/font-moodify). He’s created a [series of illustrations and videos](https://www.trendhunter.com/trends/3d-billboards) to promote the fonts in an eye-catching way. ‘Mayonnaise,’ ‘Cutout,’ ‘Birotimes’ and ‘Bauhouse’ are the four typefaces in Daniel Göttling’s latest collection. The fonts earned Göttling a win at the 2008 Talent des Jahres competition, which in turn opened the doors to a position at a Hamburg-based agency. The fonts are all free to download, and there are also a number of books, shirts and posters available for purchase. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Font Promotion Through Visual Content:** Using illustrations and videos to promote unique fonts can capture attention and increase font adoption. - **Free Font Downloads with Additional Merchandise:** Offering free font downloads while also selling related merchandise like books, shirts, and posters can generate revenue and build brand loyalty. - **Recognition Through Design Competitions:** Participating in design competitions can provide exposure and opportunities for designers to showcase their fonts and gain recognition. ### Industries Being Reshaped - **Graphic Design:** The graphic design industry can benefit from leveraging visual content to promote fonts and attract clients. - **Publishing:** Publishers can utilize unique fonts for their publications and potentially collaborate with font designers to create distinct visual identities. - **E-commerce:** E-commerce platforms can incorporate font downloads and merchandise sales to monetize font offerings and attract designers and businesses seeking unique typography. ## Related on Trend Hunter - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md)