# Floating Water Art Artists Send Their Art Downstream in This Write on the Water Video By Jason Soy | Published 2011-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/write-on-the-water References: [blog.thaeger](http://blog.thaeger.com/2011/05/18/write-on-the-water/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [vimeo](http://vimeo.com/20868816) Summertime's here, so what better way to celebrate it than by sharing some art with the community, just like in this Write on the Water video. The video, posted by Vimeo user Guildor, features a pair of hipsters [floating text along a waterway](https://www.trendhunter.com/trends/aquapraa) in their city, but that's only half the fun of their project. The true magic of the Write on the Water video is in the reactions of onlookers, who can't help but chuckle and pull out their camera phones to snap a few shots of the [buoyant text](https://www.trendhunter.com/trends/lidris). With the help of some awesome summery music, this uplifting [street art video](https://www.trendhunter.com/trends/surreal-street-art-1) can't help but turn down-under frowns upside down. Still, some of the video's magic is lost on me since I have no idea what the text is saying. If anyone fluent in Spanish would like to translate the smile-inducing words for me, let me know! ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Artistic Street Interventions:** Opportunity for artists to create interactive and uplifting street art projects that engage and delight audiences. - **Social Media-worthy Experiences:** Growing demand for shareable moments and experiences that can be captured and shared on social media platforms, opening doors for unique art installations like the one in the video. - **Community Engagement Through Art:** Increasing focus on using art as a tool to foster community engagement and bring people together, offering opportunities for artists to create public displays that inspire and evoke positive emotions. ### Industries Being Reshaped - **Art and Design:** Artists, designers, and creative agencies can explore new ways to create disruptive art installations that captivate audiences and generate buzz. - **Tourism and Destination Marketing:** Tourism boards, event organizers, and destination marketers can leverage unique art installations and experiences to attract visitors and promote their locations as creative and vibrant destinations. - **Social Media and Advertising:** Brands and digital marketers can collaborate with artists to create attention-grabbing, shareable art installations that align with their brand identity and engage audiences on social media platforms. ## Related on Trend Hunter - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Colorful Poolside Art Inflatables](https://www.trendhunter.com/trends/cdm30.md) - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Water Movement Sculptural Instruments](https://www.trendhunter.com/trends/inner-waves.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md)