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# Anti-Sunburn Jewelery
Wristband Warns About UV Sun Damage By Changing Color

By Samina Esha | Published 2009-04-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wristband-can-stop-sunburn
References: [news.bbc](http://news.bbc.co.uk/newsbeat/hi/health/newsid_7986000/7986972.stm)

Want the tan but sunburn easily? A simple wristband might be your solution.

"It works when UV rays react to chemicals inside the material which causes them to change from a yellow to a pink colour," the BBC explains.

The pink indicates that you are at risk of getting a sunburn and therefore damaging your skin.

For the past couple of years, researchers in Scotland have spent more than £50,000 developing the band. It is now the first of its kind in the UK and will hit the market in a couple of months.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 12% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Uv-sensitive Wristbands:** Opportunity for companies to develop and market innovative wristbands that change color to indicate UV sun damage.
- **Personalized Sun Protection:** Potential for businesses to create customized solutions that alert individuals about their specific risk of sunburn and offer personalized sun protection recommendations.
- **Uv-sensing Wearables:** Emerging market for wearable devices that incorporate UV-sensing technology to help users monitor and manage sun exposure.

### Who This Affects Most

- **Healthcare:** Disruptive innovation opportunity for healthcare companies to integrate UV-sensing technology into sunscreen products, skincare services, and wellness programs.
- **Fashion:** Potential for the fashion industry to develop stylish UV-sensitive accessories and clothing lines that provide both sun protection and fashion-forward design.
- **Outdoor Recreation:** Opportunity for outdoor recreation companies to incorporate UV-sensing features into outdoor gear and equipment, offering users a proactive approach to sunburn prevention.

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