# Wrinkly Billboards SeeThePersonNotTheAge.com Wants You to like Old People By Jacqueline Parrish | Published 2009-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wrinkly-billboards References: [adsoftheworld](http://adsoftheworld.com/media/print/scottish_government_see_the_person_not_the_age_notice) & [seetheperson.info](http://www.seetheperson.info/about/wrinkly_campaign.html) The imaginative advertising agency behind the wrinkly billboard advertising campaign for SeeThePersonNotTheAge.com (a Scottish website aimed at helped younger people relate to [older folks](https://www.trendhunter.com/trends/in-their-own-words)) is brilliant. While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design. the viewer stop and think. **Implications** - Attracting the eyes of the audience is what every advertisement aims to do. By adding a [unique 3D texture](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) to a typically [plain and flat billboard](https://www.trendhunter.com/trends/decaf-billboard), this company creates a unique appearance. By giving the viewer a new depth and visual cue, their attention will be pulled towards the piece that gives them something different to look at. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Wrinkly Billboards:** Creating unique 3D textures on billboards to attract audience attention. ### Industries Being Reshaped - **Advertising:** Using innovative designs to capture audience attention. ## Related on Trend Hunter - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)