# Anti-Aging Pillows Hammacher Schlemmer's Wrinkle Prevention Pillowcase Reduces Creases By Laura McQuarrie | Published 2015-04-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wrinkle-prevention References: [gizmodiva](http://gizmodiva.com/other_stuff/wrinkle-preventing-pillowcase.php) & [hammacher](http://www.hammacher.com/Product/86720?promo=search) There are numerous beauty creams, drinks and gadgets designed to aid with wrinkle prevention, but for the most part these products are meant to be used while a consumer is awake. Available through Hammacher Schlemmer, the Wrinkle Preventing Pillowcase takes a different approach by tackling the creation of face creases during periods of sleep. As bizarre as this product sounds, the pillowcase was developed by a dermatologist and features hydrophobic fibers to prevent the skin from stretching and losing moisture. Since there is a huge market for anti-aging products, this pillowcase offers a wrinkle-prevention solution that doesn't require much thought or a change to a consumer's daily routine. Those looking to attain youthful skin will love that this pillow does all the hard work while they're fast asleep. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Hydrophobic Pillowcases:** The trend of hydrophobic pillowcases offers a disruptive innovation opportunity in the beauty industry by preventing the formation of wrinkles during sleep. - **Sleep-enabled Anti-aging Products:** The trend of sleep-enabled anti-aging products presents a disruptive innovation opportunity in the beauty industry by providing wrinkle prevention solutions that work while consumers are asleep. - **Innovative Wrinkle Prevention Technology:** The trend of innovative wrinkle prevention technology offers a disruptive innovation opportunity in the beauty industry by leveraging advancements in textile fibers to reduce face creases during sleep. ### Who This Affects Most - **Beauty:** The beauty industry can capitalize on the trend of hydrophobic pillowcases by incorporating them into their anti-aging product offerings. - **Sleep Technology:** The sleep technology industry can benefit from the trend of sleep-enabled anti-aging products by developing innovative solutions that improve skin health during sleep. - **Textile Manufacturing:** The textile manufacturing industry can explore the trend of innovative wrinkle prevention technology by developing advanced fibers that enhance the anti-aging properties of pillowcases and other products. ## Related on Trend Hunter - [Anti-Aging Pillow Covers](https://www.trendhunter.com/trends/antiaging-pillow.md) - [Skincare-Infused Pillowcases](https://www.trendhunter.com/trends/hyaluronic-acidinfused-pillowcases.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md) - [Hygiene Improving Pillowcases](https://www.trendhunter.com/trends/dreema.md) - [Pure Mulberry Silk Pillowcases](https://www.trendhunter.com/trends/mulberry-silk-pillowcase.md) - [Dissolving Retinol Patches](https://www.trendhunter.com/trends/wrinkle-erasing-retinol-patches.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Smart Anti-Snore Pillows](https://www.trendhunter.com/trends/derucci-antisnore-pillow.md) - [Antimicrobial Pillow Covers](https://www.trendhunter.com/trends/pillowwrap.md)