# Minty Parking Tickets These Wrigley's Mint Parking Tickets Freshen Your Breath By Jana Pijak | Published 2011-11-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/wrigleys-mint-parking-tickets References: [holykaw.alltop](http://holykaw.alltop.com/mint-flavored-parking-tickets) & [adsoftheworld](http://adsoftheworld.com/media/ambient/wrigleys_extra_polar_fresh_mint_parking_ticket) [Wrigley](https://www.trendhunter.com/trends/flavour-vote-campaign)’s Mint Parking Tickets are taking product branding to a new level. These minty creations serve as a replacement for regular parking tickets, and are said to leave “the taste of ink and paper in people’s mouths,” according to [Holy Kaw](https://www.trendhunter.com/trends/spiked-holy-water-seltzer). While the majority doesn’t eat standard parking tickets, many make a habit out of putting them in their mouth while retrieving their car. Though seemingly un-hygenic, the practice is more common than many may think, leaving many pleasantly surprised with Wrigley’s bold campaign concept. Wrigley’s new promotional campaign for its line of [Extra Professional](https://www.trendhunter.com/trends/mars-1) chewing gum took an interesting approach to addressing people’s distaste for parking tickets. This was done by adding a layer of mint to tickets at a public parking in Germany. The ultimate result was minty fresh breath and the approval of a variety of ticket-tasting parking visitors. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Product Branding Innovation:** Incorporating branding into everyday objects like parking tickets opens up new possibilities for creative marketing campaigns. - **Hygienic Packaging Solutions:** Finding innovative ways to package everyday items, such as creating mint-flavored parking tickets, could offer a unique selling point and improve customer satisfaction. - **Unconventional Advertising Strategies:** Thinking outside the box when it comes to advertising, such as using minty parking tickets, can capture attention and generate buzz for products or brands. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can explore new ways to incorporate branding into everyday objects and create unconventional campaigns like minty parking tickets. - **Consumer Goods Packaging:** The consumer goods packaging industry has an opportunity to develop innovative packaging solutions that offer added value and unique experiences, such as mint-flavored packaging for everyday items. - **Event and Experiential Marketing:** Event and experiential marketing professionals can explore unique advertising strategies, like incorporating unexpected elements such as minty parking tickets, to create memorable experiences for consumers. ## Related on Trend Hunter - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Branded Mint Chocolate Toothpastes](https://www.trendhunter.com/trends/terrys-chocolate-mint-toothpaste.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Tingling Tropical Cocktail Candies](https://www.trendhunter.com/trends/ice-breakers-sparkling.md) - [Beer-Flavored Breath Mints](https://www.trendhunter.com/trends/miller-lite-beer-mints.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md)