# Face-Jumbling Gum Ads These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences By Gil Cohen | Published 2013-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wrigleys-5-gum References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/wrigleys-5-gum-stimulate-your-senses/) & [wrigley](http://www.wrigley.com/global/brands/5-gum.aspx) Drawing attention to the small stick of gum that packs a huge punch, these Wrigley's 5 Gum commercials show how extreme the flavors are. With the number five representing the five senses, these ads are a literal demonstration of the sensory overload that this chewing gum is supposed to impart. It's not just about flavor, it's also about the cool dark colors that no other gum has and the interesting cooling and heating sensations that the gum leaves in the mouth. Although jumbled, the faces still show emotion with raised eyebrows, expressive mouths and bulging eyes, grabbing attention with their humorous and unusual appearance. These Wrigley's 5 Gum ads will intrigue people into trying the sense-stimulating gum. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Sensory Experiences:** Offering extreme sensory experiences through products can attract new customers and provide a competitive advantage. - **Humorous and Unusual Marketing Tactics:** Using humorous and unusual marketing tactics, such as jumbled faces, can draw attention to a product and generate interest. - **Multi-sensory Branding:** Incorporating multiple senses into a brand's advertising can create a unique sensory experience and promote product differentiation. ### Sectors Adopting This - **Confectionery:** The confectionery industry can utilize multi-sensory branding to create unique and memorable experiences for consumers. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate humorous and unusual tactics, such as jumbled faces, to attract attention to their clients' products or services. - **Food and Beverage:** The food and beverage industry can offer extreme sensory experiences through innovative products and packaging design. ## Related on Trend Hunter - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Refreshing Flavor-Changing Gums](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md)