# Gum-Covered Cars Wrigley's-Wrapped Mercedes by Christian Stoll is a Sedan in a Sticky Situation By JDurhamII | Published 2011-03-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wrigley-gum-wrapped-vehicles References: [thelifefiles](http://www.thelifefiles.com/2011/03/18/if-you-covered-your-mercedes-in-gum-it-would-look-like-this/) & [christian-stoll](http://www.christian-stoll.com/website/photos_detail.php?gallerieID=330&gallery=wrigleys) Claiming it took several days to unwrap all of the Wrigley's gum, Christian Stoll and his team wrapped his old [Mercedes](https://www.trendhunter.com/trends/grand-edition-gwagen) station wagon in the chewing gum -- all in the name of art and photography. Stoll mentioned that the gum-wrapped vehicle left a fresh smell that lasted for weeks on end. Stoll has been a freelance photographer since 1991. Stoll's works have influenced companies such as [General Motors](https://www.trendhunter.com/trends/Grid-Scale-Energy-Storage) and have since extended to companies such as IBM and [Microsoft](https://www.trendhunter.com/trends/2016-dodge-viper-acr). Under his experienced eye, banal objects enter a metamorphosis of sorts; it's no wonder he's captured so many advertising and marketing campaigns. See more images of the Wrigley's-wrapped Mercedes above. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Art Cars:** Opportunity for artists to create unconventional car designs that turn heads and create buzz, potentially for marketing campaigns. - **Sustainability Packaging:** The use of biodegradable and sustainable materials for packaging can reduce waste and create unique branding opportunities. - **Upcycling:** Turning waste materials like gum into creative designs can create new products and reduce waste in innovative ways. ### Who This Affects Most - **Automotive:** Incorporating unique and unconventional designs into car manufacturing could attract a new customer base and differentiate brands in a crowded market. - **Confectionery:** Exploring alternative uses for confectionery products like gum in creative designs can create new revenue streams for manufacturers. - **Advertising and Marketing:** Incorporating unconventional and eye-catching designs like gum-covered cars in marketing campaigns can create buzz and generate brand awareness. ## Related on Trend Hunter - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Car Part-Repurposed Furniture](https://www.trendhunter.com/trends/furniture-capsule-1.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md)