# Abstractly Designed Gift Boxes The Gift Brand 'Wrappu' Offers Creative Gift Box Shapes By Mishal Omar | Published 2017-02-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wrappu References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/wrappu-rethinking-giftboxes.html) & [wrappu](https://www.wrappu.com/) The German brand Wrappu offers gift boxes for brands and consumers to use for birthdays, holidays and any other occasion that requires a gift. Designed by Micha Kumpf and Ngaire Dawn Wex, the gift boxes in the collection use abstract designs, creative geometric shapes and [bold colors](https://www.trendhunter.com/trends/summertime-art-box) in order to offer boxes that are both unique and functional. The Wrappu boxes range from prismatic and cubic shapes to ones that are somewhat rectangular and hold products like [individual beers](https://www.trendhunter.com/trends/beer-bows). They come in bold patterns that include misshapen black dots, squiggly lines, and vibrant blue, yellow, orange, white and black colors. Wrappu's collection of gift boxes provides a more creative resource for individuals looking for something unique to offer their presents in. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Abstract Gift Boxes:** Creating gift boxes with abstract designs and bold colors offers a unique and creative way to present gifts. - **Creative Geometric Shapes:** Incorporating creative geometric shapes into gift box designs adds a modern and visually appealing element to gift-giving. - **Unique Gift Packaging:** Using unconventional packaging designs like prismatic and cubic shapes provides a memorable and distinct gift-giving experience. ### Who This Affects Most - **E-commerce Retail:** Incorporating abstractly designed gift boxes into e-commerce packaging creates a visually engaging and distinct shopping experience for customers. - **Event Planning and Gifting Services:** Offering creative gift box options with unique shapes and patterns allows event planners and gifting services to differentiate themselves and provide a memorable experience for clients. - **Branding and Marketing:** Utilizing abstract and bold gift box designs helps brands stand out from the competition by offering visually appealing packaging that enhances the overall product presentation. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Alcohol-Free Gift Packs](https://www.trendhunter.com/trends/gimber.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Deceptively Shaped Gift Boxes](https://www.trendhunter.com/trends/iconic-gift-boxes.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Quirky Trinket Boxes](https://www.trendhunter.com/trends/mystic-box.md)